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香港浸会大学的传媒类专业研究生

教育 更新时间: 发布时间: 百科归档 最新发布 模块sitemap 名妆网 法律咨询 聚返吧 英语巴士网 伯小乐 网商动力

香港浸会大学的传媒类专业研究生

该大学的传理学院(School of Communication)会有你感兴趣的传媒有关的课程:它有三个系:Cinema and Television, Communication Studies and Journalism. 有关传媒的系的课程只有英文网站/内容,请查看:

其主要课程介绍如下:
The Department of Communication Studies offers a pioneering programme in Hong Kong through its three options: Digital Graphic Communication, Organizational Communication, and Public Relations and Advertising. It is the first programme to provide a broad and well-rounded view of the human communication process. It cultivates competence in speech, written and visual communication, develops critical thinking and creative expression. Setting eyes on Greater China, the programme centres the role of communication in the international setting and provides theoretical knowledge and skills to equip its students for the many challenges awaiting them upon graduation. Options share a common core of theory and skills for different specific application of that knowledge.
The Digital Graphic Communication Option (DGC) adopts a truly comprehensive "multiple media" approach to design communication. Recognizing the multiple dimensions of message design, the Option teaches the basic concepts, theories, aesthetics and skills available to communicators in the digital domain. Emphasis is placed on both creativity and problem-solving aiming at the innovative expression of ideas through the use of new technologies. Students learn to solve broad and specific design communication problems and to manage development of communication applications in interactive media and business domains.
A press conference conducted by ORGC students
The Organizational Communication Option (ORGC) prepares students for professional careers as communication specialists in public, corporate, and non-profit organizations. The Option emphasizes knowledge integration and knowledge creation, development of expressive and analytic skills, as well as critical thinking, team building, and problem solving abilities rather than media production. The curriculum is a strong blend of theory and practical application in all levels of human communication, such as interpersonal, small groups, mass mediated and public, in the organizational context. Students learn to effectively manage communication for organizations in a global environment.
Students learn through activities organized by student societies and workshops
The Public Relations and Advertising Option (PRA) facilitates students in learning the art of persuasive communication in both public relations and advertising. Students learn the concepts, processes, management, and skills of integrated marketing communication environments, with an emphasis on Hong Kong, mainland China and Asia. Students learn to analyse the relationship between media, the cultural infrastructure, and the concepts, process, and management of communication programmes designed to attain or maintain inter-organizational or social accord.
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