(b) What are the advantages and disadvantages of using franchising to develop La Familia A

(b) What are the advantages and disadvantages of using franchising to develop La Familia Amable budget hotel

chain? (8 marks)

(b) Franchising is typically seen as a quick and cost effective way of growing the business but Ramon should be aware of boththe advantages and disadvantages of using it as the preferred method of growth. Franchised chains are argued to benefit fromthe so