(b) What research techniques could Mark use to get an accurate assessment of staff attitud

(b) What research techniques could Mark use to get an accurate assessment of staff attitudes to the proposed

changes? (8 marks)

(b) As the term internal marketing implies, the methods of ascertaining staff reactions to the proposed growth strategy have closeparallels with the ways you find out about customer reaction to the company or its products. The benefits of taking astructur