(b) Assuming that the acquisition proceeds, what steps will Datum Paper Products need to t

(b) Assuming that the acquisition proceeds, what steps will Datum Paper Products need to take to build a shared

culture in the two companies? (10 marks)

(b) Developing a shared culture will be one of the key determinants of whether the anticipated benefits of the acquisition actuallymaterialise. Due diligence procedures before the merger should have established the key people issues. This will includerevi