(b) Using models where appropriate, what are likely to be the critical success factors (CS

(b) Using models where appropriate, what are likely to be the critical success factors (CSFs) as the business

grows and develops? (10 marks)

(b) David even at this early stage needs to identify the critical success factors and related performance indicators that will showthat the concept is turning into a business reality. Many of the success factors will be linked to customer needs andexpecta