Churchill Ice Cream has to date made two unsuccessful attempts to become an international company.
(d) What reasons would you suggest to explain this failure of Churchill Ice Cream to become an international
company? (5 marks)
正确答案：(d) The two international strategies pursued to date are through organic growth (the stores in North America) and acquisition (thecompanies in Germany and Italy). Neither seems to have worked. Here there seem to be some contradictions while globaltastes a
