There is considerable evidence that small firms are reluctant to carry out strategic planning in their businesses.
(b) What are the advantages and disadvantages for Gould and King Associates in creating and implementing a
strategic plan? (8 marks)
正确答案：(b) Clearly, there is a link between the ability to write a business plan and the willingness, or otherwise, of small firms to carryout strategic planning. Whilst writing a business plan may be a necessity in order to acquire financial support, there is m
