(c) (i) Using ONLY the above information, assess the competitive position of Diverse Holdi

(c) (i) Using onLY the above information, assess the competitive position of Diverse Holdings Plc.

(7 marks)

(c) (i) Organic Foods Ltd (OFL) with a market share of 6·66% is the market leader at 30 November 2005 and is forecast tohave a market share of 8% by 30 November 2007. Operating profits appear to be healthy and therefore it seemsreasonable to regard OFL as