(ii) Explain how the existing product range and the actions per Note (3) would feature in

(ii) Explain how the existing product range and the actions per Note (3) would feature in Ansoff’s

product-market matrix. (7 marks)

(ii) Market PenetrationWith regard to existing products it would appear that a strategy of market penetration is being followed, whereby attemptsare made to sell existing products into existing markets. This is a low risk strategy which is most unlikely t