(b) Explain how the use of SWOT analysis may be of assistance to the management of Diverse

(b) Explain how the use of SWOT analysis may be of assistance to the management of Diverse Holdings Plc.

(3 marks)

(b) The use of SWOT analysis will focus management attention on current strengths and weaknesses of each subsidiary companywhich will be of assistance in the formulating of the business strategy of Diverse Holdings Plc. It will also enable managementto mo