(b) ‘Strategic positioning’ is about the way that a company as a whole is placed in its en

(b) ‘Strategic positioning’ is about the way that a company as a whole is placed in its environment and concerns its

‘fit’ with the factors in its environment.

With reference to the case as appropriate, explain how a code of ethics can be used as part of a company’s

overall strategic positioning. (7 marks)

(b) Code of ethics and strategic positioningStrategic positioning is about the way that a whole company is placed in its environment as opposed to the operational level,which considers the individual parts of the organisation.Ethical reputation and practi