Matthew Black is well aware that the achievement of the growth targets for the 2005 to 200

Matthew Black is well aware that the achievement of the growth targets for the 2005 to 2007 period will depend on

successful implementation of the strategy, affecting all parts of the company’s activities.

(c) Explain the key issues affecting implementation and the changes necessary to achieve Universal’s ambitious

growth strategy. (15 marks)

(c) Matthew has set ambitious growth goals for the 2005–7 period in his quest to become ‘unquestioned leader’ in their regionand to roll out the model nationally. Clearly there are choices to be made in terms of implementing the strategy and much ofthe su