order by convert(CUSTOMER_NAME using gbk) collate gbk_chinese_ci desc //降序 order by convert(CUSTOMER_NAME using gbk) collate gbk_chinese_ci asc //升序

order by convert(CUSTOMER_NAME using gbk) collate gbk_chinese_ci desc //降序 order by convert(CUSTOMER_NAME using gbk) collate gbk_chinese_ci asc //升序