题文
认真阅读下列短文,根据所读内容在文章后表格中填入恰当的单词.注意:表格中的每个空格只填1个词. Traditionally,customers may consider more about what they buy the product for.However,the image of product andthe consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs.
Frequently,customers buy goods just because they are cute,lovely and unique.With a less emphasis on functional utilities,
the experience and imaginative space are placed into an increasingly important role.The image of product is emphasized,
as well as the communication between products and consumers."Customer behavior,which appears to be focused and
directed at the object and at pleasure,in fact responds to quite different objectives:displaced expression of desire,and the production of a code of social values through the use of differential signs" (Baudrillard).The reason for image-oriented
customer behavior is probably that customers' lifestyle has been continuously virtualized by paying much attention to
"Virtual Reality".The evidences can be traced from computer games and Hollywood movies,in which customers'
preference for fleeing reality is perfectly matched.
This change requires us to take efforts to enhance product image by integrating style,color,taste,shape and material,
and communicate with customers creatively,imaginatively and innovatively,and enable them to enjoy the distictive
experience image brings." "〔A〕need is not a need for a particular object as much as it is a 'need' for difference"
(Baudrillard).The typical example is Apple Computers IMAC,which has strong visual impact and outstanding dynamics.
By this way,customer relationship can be set up through image,and brand can be treated as living that can transform
people.Other examples commonly used are Disney Fairyland and Las Vegas,where new experience and imagination are
fully demonstrated.In sum, consumption is negotiation,a never-ending conversation held in the languages of advertising,
packaging,branding,fashion,and entertainment.
More Attention to the Image of Product
Main comparisions ContextsDifferent aspects__1__ about by
people when they are shopping.In the past,people think more about the __2__ of the goods.People today are more easily__3__by the __4__of product Different __5__ to promote salesTraditionally, products may focus more on the functional utilities of goods.Nowadays, product image should be__6__ and there should be more
effective ___7_with customers.
题型：未知难度：其他题型
答案
1. concerned/cared 2. use/function 3. attracted4. image 5. ways 6. stressed 7. communication
解析
该题暂无解析
考点
据考高分专家说，试题“认真阅读下列短文,根据所读内.....”主要考查你对 [日常生活类阅读 ]考点的理解。日常生活类阅读
日常生活类阅读的概念：
日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作，生活以及学习情况。做这一类题时，最主要的是要把握好人物的活动内容，时间和地点。
日常生活类阅读题答题技巧：
【题型说明】
该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小，追根溯源，探索各项风俗的历史渊源，内容有趣。命题也以送分题为主，如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松，试题做起来比较顺手，但绝不能掉以轻心。因为稍不留神，就会丢分。
【备考提醒】
为了保证较高准确率，建议同学们做好以下几点：
1、保持正常的考试心态。笔者在教学中发现，越是容易的试题，同学们越是容易失分。为什么呢？因为在这种情况下，同学们极易产生麻痹思想，认为题目好做，就不引起高度重视，于是思维不发散、不周密。而命题人就是利用同学们的这一弱点，设计陷阱题。所以，无论试题难易与否，我们都要保持正常的考试心态。试题容易，不欣喜；试题难，不悲观。
2、根据前面讲到的方法，认认真真、细细心心做好事实细节题。
3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义，确定多义词或短语在文中的意思，确认文中的某个代词所指代的对象，或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子，切不可望文生义。
4、做好简单推理判断题。简单推理判断题要以表面文字为前提，以具体事实为依据进行推理，做出判断。这种推理方式比较直接，只要弄清事实，即可结合常识推断出合理的结论。
