题文
When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects. Whether it is simply a jingle（短歌）,musical note or any other use of sound，music can play a huge role in attracting a customer’s attention or being noticed by your target audience.Music can work hand-in-hand with what you are advertising. Many times the advertising jingle, or saying, is what the audience remembers. Companies such as McDonald’s and Subway have used this method many times with different jingles and little sayings that are easy to remember and fun to sing along with.
Usually concepts that are part of a jingle would sound conceited(自负的) and pompous(浮夸的) when said in a normal conversation. When put to music however, and sung in a rhythm，it suddenly sounds attractive. For example, if someone said,” No one does it better than me” in a normal statement, this would sound very conceited. Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.
While understanding how important music is for your advertising needs, it is also important for you to know the best way to get special music.
Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you. You simply choose which one you believe is best for the project. So instead of hiring a single songwriter to compose your music, you can run a contest for you advertising jingle and songwriters around the world write you a finished jingle in an attempt to win your contest.
小题1:What does the passage mainly tell us?A．How to use music in advertising.B．Advertising music can help sell products.C．How to get an advertising jingle.D．Advertisements are important in promoting.小题2:What makes concepts of an advertising jingle sound attractive?A．Wonderful sayings.B．Word and pictures.C．Beautiful voice.D．Music and tune.小题3:According to the writer, the best way to get an advertising jingle is____.A．to collect works from publicB．to invite a famous singerC．to get advice from expertsD．to hire a top songwriter小题4:What’s the advantage of your running a contest for an advertising jingle?A．It will save much time.B．You can get the best works.C．It will cost less money. D．You can sell more products. 题型：未知 难度：其他题型
答案
小题1:B
小题2:D
小题3:A
小题4:B
解析
本文讲述了音乐在广告中有着非常重要的作用，并告诉我们如何来获得这种和广告顺口溜。
小题1:主旨题。从第一段When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects.可知，文章主要告诉我们音乐在广告中起到非常重要的作用，故选B
小题2:细节题。从文章Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.可以知道音乐和旋律能使广告更加有吸引力，故选D
小题3:细节题。从文章Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you.可知这种特殊的广告顺口溜要从不同背景的人那里得到，故选A
小题4:推断题。从文章最后一段You simply choose which one you believe is best for the project. 可知，举行一个广告台词顺口溜的全球征集竞赛的优点是你能从中选出最好的一个，故选B
点评：本文文脉清晰，结构很好把握。说明文是历年高考很常见的文体，对于科技类的说明文比较难，而对于说物的文体较容易。本文中，把握好一个中心即作者对如何得到广告中的音乐及顺口溜的作用进行了介绍。同时，此类文章中推断题要理解作者写作的意图，方可作答。
考点
据考高分专家说，试题“When creating a digi.....”主要考查你对 [社会现象类阅读 ]考点的理解。社会现象类阅读
社会现象类阅读概念：
这类文章通过写人记事来揭示文章的主题，显示其社会意义，一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。
社会现象类阅读解题技巧：
这类文章通过写人记事来揭示文章的主题，显示其社会意义，一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。阅读这类文章要理清思路。
1、浏览试题，明确要求。
在阅读文章前，最好先浏览一下文章后面的题干和选项。知道了问题后再去看文章，可使思路更敏捷，而且也便于阅读时留意文中出现的与选项有关的信息。
2、通读全文，抓住主要内容。
在不影响理解的前提下，尽可能地阅读以便在尽可能短的时间内理解文章或段落的内容。阅读时，如遇到不熟悉的单词、词组或一时看不懂的句子，不要停下来苦思冥想，继续读下去，通过上下文的词语和句子可能就理解了。
3、抓住中心思想和段落大意。
通读全文时，要特别注意主题句。每篇文章或每个段落都有与文章有关的句子，尤其是科技、政论性文章的主题句一般都在文章的开头或结尾，插在中间的很少。所以，文章的第一段或开头的第一、二个句子往往包含着文章的中心思想、作者的意图或全文的概述，因此要特别注意，彻底理解。
4、有针对性地仔细阅读，找寻所需信息。
在前面的基础上，可进行有针对性地阅读了。把与问题无关的内容一扫而过，而对于和问题有关的内容认真阅读，还可以用笔在下面做出记号。再把这些信息与问题的要求结合起来，逐条分析，综合判断，找出正确答案。
5、进行合理的推理判断。
对文章有了全面的了解之后，可以按照文章要求以及上下文之间的关系，做出推理判断。在进行推理判断的时候，需要综合考虑句型、语法、句子之间的逻辑关系、文化背景等方面的因素。
6、认真复读，验证答案。
要用全文的中心思想统帅各个题目，研究其内在联系和逻辑关系，并依次审核那些还未打上的题目，确保理解无误。
