PassageOne
Questions21to25arebasedonthefollowingpassage.
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertisement.Forexample,someadvertisementhaveappealedtopeople'sdesireforbetterfueleconomyfortheircarsbyadvertisingautomotiveproductsthatimprovegasolinemileage.Someoftheproductswork.Othersareworthlessandawasteofconsumers'money.
Sometimesadvertisingisintentionallymisleading.Afewyearsago,abrandofbreadwasofferedtodieters(节食者)withthemessagethattherewerefewercalories(热量单位,卡)ineveryslice.Itturnedoutthatthebreadwasnotd ietetic(适合于节食的),butjustr egularbread.Therewerefewercaloriesbecauseitwasslicedverythin.buttherewerethesamenumberofcaloriesineveryloaf.
Onthepositiveside,emotionalappealsmayrespondtoaconsumer'srealconcerns.Considerfireinsurance.Fireinsurancemaybesoldbyappealingtofearofloss.Butfearoflossistherealreasonforfireinsurance.Thesecurityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseoffireinsuranceaworthwhileinvestmentformostpeople.Ifconsumersconsiderthequalityoftheinsuranceplansaswellasthemessageintheads,theywillbenefitfromtheadvertising.
Eachconsumermustevaluateherorhisownsituation.Arethebenefitsoftheproductimportantenoughtojustifybuyingit?Advertisingisintendedtoappealtoconsumers,butitd oesnotforcethemtobuytheproduct.Consumerstillcontr olsthefinalbuyingdecision.
Advertisingcanpersuadetheconsumertobuyworthlessproductby______.
A.str essingtheirhighquality
B.convincinghimoftheirlowprice
C.maintainingabalancebetweenqualityandprice
D.appealingtohisbuyingmotives
正确答案：D[解析]从第一段可知appeal：广告中所呈现的吸引顾客的购买动机。
