【单选题】D、MultitaskingWhatisthefirstthingyounoticewhenyouwalkintoashopTheproductsdisplayed(展示)attheentr anceOrthesoftbackgroundmusicButhaveyouevernoticethesmellUnlessitisbad,theanswerislikelytobeno.Butwhileashop’sscentmaynotbeoutstandingcomparedwithsightsandsounds,itiscertainlythere.Anditisprovidingtobeanincreasingpowerfultoolinencouragingpeopletopurchase.A、brandstorehasbecomefamousforitsdistinctivescentwhichfloatsthroughthefairlydarkhallandouttotheentr ance,viascentmachines.A、smellmaybeattr activebutitmaynotjustbeusedforfresheningair.Onesportsgoodscompanyoncereportedthatwhenitfirstintr oducedscentintoitsstores,customers’intensiontopurchaseincreasedby80percent.Whenitcomestothebestshoppingstr eetsinPairs,scentisjustasimportanttoabrand’ssuccessasthequalityofitswindowdisplaysandgoodsonsale.Thatismainlybecauseshoppingisaverydifferentexperiencetowhatitusedtobe.Someyearsago,thefocusforbrandnameshoppingwasonafewpeoplewithsalesassistants’disprovingattitudeanddon’t-touch-what-you-can’t-afforddisplays.Nowtheriseofelectr oniccommerce(e-commerce)hasopenedupfamousbrandstoawideraudience.Butwhilee-shopscanusesightsandsounds,onlybricks-and-mortarstores(实体店)canofferafullexperiencefromtheminutecustomersstepthroughthedoortothemomenttheyleave.Anotherbrandstoreseekstobemuchmorethanashop,butr athera{{U}}destination{{/U}}.Andscentisjustonewaytoachievethis.Nowafamousstoreusescomplexman-madesmelltomakesurethatthesoftscentofbabypowderfloatsthroughthekiddepartment,andcoconut(椰子)scentintheswimsuitsection.A、departmentstorehasevenopenedanewlab,invitingcustomersonajourneyintothestore’swindowstosmellbooks,potsanddrawers,insearchoftheirperfectscent.E-shopsarementionedinthepassageto________.A、showtheadvantagesofbrick-and-mortarstoresB.urgeshopassistantstochangetheirattitudeC.pushstorestousesightsandsoundsD.intr oducetheriseofe-commerce
【单选题】D、MultitaskingWhatisthefirstthingyounoticewhenyouwalkintoashopTheproductsdisplayed(展示)attheentr anceOrthesoftbackgroundmusicButhaveyouevernoticethesmellUnlessitisbad,theanswerislikelytobeno.Butwhileashop’sscentmaynotbeoutstandingcomparedwithsightsandsounds,itiscertainlythere.Anditisprovidingtobeanincreasingpowerfultoolinencouragingpeopletopurchase.A、brandstorehasbecomefamousforitsdistinctivescentwhichfloatsthroughthefairlydarkhallandouttotheentr ance,viascentmachines.A、smellmaybeattr activebutitmaynotjustbeusedforfresheningair.Onesportsgoodscompanyoncereportedthatwhenitfirstintr oducedscentintoitsstores,customers’intensiontopurchaseincreasedby80percent.Whenitcomestothebestshoppingstr eetsinPairs,scentisjustasimportanttoabrand’ssuccessasthequalityofitswindowdisplaysandgoodsonsale.Thatismainlybecauseshoppingisaverydifferentexperiencetowhatitusedtobe.Someyearsago,thefocusforbrandnameshoppingwasonafewpeoplewithsalesassistants’disprovingattitudeanddon’t-touch-what-you-can’t-afforddisplays.Nowtheriseofelectr oniccommerce(e-commerce)hasopenedupfamousbrandstoawideraudience.Butwhilee-shopscanusesightsandsounds,onlybricks-and-mortarstores(实体店)canofferafullexperiencefromtheminutecustomersstepthroughthedoortothemomenttheyleave.Anotherbrandstoreseekstobemuchmorethanashop,butr athera{{U}}destination{{/U}}.Andscentisjustonewaytoachievethis.Nowafamousstoreusescomplexman-madesmelltomakesurethatthesoftscentofbabypowderfloatsthroughthekiddepartment,andcoconut(椰子)scentintheswimsuitsection.A、departmentstorehasevenopenedanewlab,invitingcustomersonajourneyintothestore’swindowstosmellbooks,potsanddrawers,insearchoftheirperfectscent.E-shopsarementionedinthepassageto________.A、showtheadvantagesofbrick-and-mortarstoresB.urgeshopassistantstochangetheirattitudeC.pushstorestousesightsandsoundsD.intr oducetheriseofe-commerce



