Text 3 Money spent on advertising is money spent as well as any I know of. It serves direc

Text3

MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itservesdirectlytoassistarapiddistr ibutionofgoodsatr easonableprice,therebyestablishingafirmhomemarketandsomakingitpossibletoprovideforexportatcompetitiveprices.Bydrawingattentiontonewideasithelpsenormouslytoraisestandardsofliving.Byhelpingtoincreasedemanditensuresanincreasedneedforlabour,andisthereforeaneffectivewaytofightunemployment.Itlowersthecostsofmanyservices:withoutadvertisementsyourdailynewspaperwouldcostfourtimesasmuch,thepriceofyourtelevisionlicensewouldneedtobedoubled,andtr avelbybusortubewouldcost20percentmore.

Andperhapsmostimportantofall,advertisingprovidesaguaranteeofreasonablevalueintheproductsandservicesyoubuy.Apartfromthefactthattwenty-sevenactsofParliamentgovernthetermsofadvertising,noregularadvertiserdarepromoteaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotd osoforlong,formercifullythepublichasthegoodsensenottobuytheinferiorarticlemorethanonce.Ifyouseeanarticleconsistentlyadvertised,itisthesurestproofIknowthatthearticledoeswhatisclaimedforit,andthatitr epresentsgoodvalue.

AdvertisingdoesmoreforthematerialbenefitofthecommunitythananyotherforceIcanthinkof.

ThereisonemorepointIfeelIoughttotouchon.RecentlyIheardawell-knowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Hewasdrawingexcessivelyfinedistinctions.Ofcourseadvertisingseekstopersuade.

Ifitsmessagewereconfinedmerelytoinformation—andthatinitselfwouldbedifficultifnotimpossibletoachieve,forevenadetailsuchasthechoiceofthecolourofashirtissubtlypersuasive—advertisingwouldbesoboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewell-knowntelevisionpersonalitywants.

51.Bythefirstsentenceofthepassagetheauthormeansthat________.

[A]heisfairlyfamiliarwiththecostofadvertising

[B]everybodyknowswellthatadvertisingismoneyconsuming

[C]advertisingcostsmoneylikeeverythingelse

[D]itisworthwhiletospendmoneyonadvertising

正确答案：D
 51.
[D]这句话可直译为：将钱花在广告上是我所知道的好的花钱方式之一。意为：将钱花在广告上好或很值(worthwhile)。
  该句的非比较级形式为：Moneyspentonadvertisingismoneyspentwell.在该句中，any指任何一种好的花钱方式(anymoneyspentwell)；knowof意为：知道，所了解到的。其实，该句所陈述的内容不仅是第一段的主题思想，也是全文旨在说明的问题。在第一段的其他部分，作者就列举了合理的广告带来的诸多方面的益处。
  A意为：他对广告的价格了如指掌。这显然不对。
  B意为：众人皆知做广告很费钱(moneyconsuming)，即：做广告很贵。
  C意为：像做其他事一样，做广告要花钱。