专业介绍：
广告学专业培养从事广告策划、广告设计、广告制作、广告经营与管理工作的专门人才。要求应考者努力学习马克思列宁主义、毛泽东思想和邓小平理论，树立爱国主义、集体主义和社会主义思想，遵守法律、法规，具有良好的思想品德和职业道德。本科基本要求：掌握马克思主义基本原理，熟悉党和国家的方针政策、有关法律，法规，系统掌握广告基本原理与广告运作的规律，能运用所学知识分析、解决实际问题，具备较强的广告策划、设计制作与管理能力。
培养方向：
毕业生就业去向：毕业生可在广告公司、新闻媒介、广告行政管理部门或企事业单位中从事广告经营、管理和实际公关工作。
专业计划：
中国近现代史纲要 、马克思主义基本原理概论 、中外广告史 、广播电视广告 、美学 、nmouseout="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseout'}}}}" onclick="doSearchKc('10068')" onmouseover="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseover'}}}}">平面广告设计（一） 、nmouseout="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseout'}}}}" onclick="doSearchKc('00637')" onmouseover="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseover'}}}}">广告媒体分析 、现代管理学 、电脑三维设计 、英语（二） 、中国现代文学作品选 、广告摄像与摄影 、广告摄像与摄影实践 、新闻事业管理 、法学概论 、nmouseout="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseout'}}}}" onclick="doSearchKc('10096')" onmouseover="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseover'}}}}">创新思维学 、nmouseout="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseout'}}}}" onclick="doSearchKc('09126')" onmouseover="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseover'}}}}">网页广告设计 、nmouseout="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseout'}}}}" onclick="doSearchKc('10097')" onmouseover="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseover'}}}}">广告学专业本科综合作业 、nmouseout="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseout'}}}}" onclick="doSearchKc('10098')" onmouseover="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseover'}}}}">广告学专业本科毕业论文 、nmouseout="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseout'}}}}" onclick="doSearchKc('00034')" onmouseover="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseover'}}}}">社会学概论 、nmouseout="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseout'}}}}" onclick="doSearchKc('00504')" onmouseover="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseover'}}}}">艺术概论 、nmouseout="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseout'}}}}" onclick="doSearchKc('02047')" onmouseover="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseover'}}}}">社会心理学（二） 、nmouseout="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseout'}}}}" onclick="doSearchKc('07146')" onmouseover="function anonymous(){function anonymous(){function anonymous(){function anonymous(){this.className='mouseover'}}}}">消费者行为学 、
主考院校：
高教自考：北京自考委、北京联合大学 盖章
优势院校推荐： 北京东方大学 北京吉利大学 北京文理研修学院
