E
Successfulpeopleininternationalbusinessunderstandtheculturesofothercountr iesandlearntochangetheirpracticesindifferentcultures.Theyunderstandtheimportanceofavoidingbusinessdecisionsbasedonmisconceptions-mistakenideas.
Onecauseofmisconceptionsisethnocentr ism,thebeliefthatone’sownculture’swayofdoingthingsisbetterthanthewayofothercultures.It’sethnocentr ismthatleadstofailureininternationalbusiness.Toavoidethnocentr ism,it’snecessarytostudythedifferentelements(组成部分)ofculturelanguage,valuesandattitudes,andcustomsandmanners.
Language
Aknowledgeofthelocallanguagecanhelpinternationalbusinesspeopleinfourways.First,peoplecancommunicatesdirectly.Second,peopleareusuallymoreopenintheircommunication
Withsomeonewhospeakstheirlanguage.Third,anunderstandingofthelanguageallowspeopletoinfermeaningsthatarenotsaiddirectly.Finally,knowingthelanguagehelpspeopletounderstandtheculturebetter.
ValuesandAttitudes
Valuesarepeople’sbasicbeliefsaboutthedifferencebetweenrightandwrong,goodandbad.Anattitudeiswayofthinkingoracting.Valuesandattitudesinfluenceinternationalbusiness.For
Example,manypeopleintheUnitedStatesbelievethatchocolatefromSwitzerlandisbetterthanchocolatefromothercountr ies,andtheybuyalotofit.
CustomsandManners
Customsarecommonsocialpractices.Mannersarewaysofactingthatthesocietybelievesarepolite.Forexample,intheUnitedStates,itiscustomtohavesalad(色拉)beforethemaincourseatd inner,notafter.It’snotacceptable totalkwithfoodinmouthattable .Failuretounderstandthecustomsandmannersofothercountr ieswillbringdifficultysellingtheirproducts.Orangejuiceasabreakfastd rinkofanAmericancompanyinFrancedoesn’tsellwellbecausetheFrenchdon’tusuallydrinkjuicewithbreakfast.
57.Aknowledgeofthelocallanguageallowsinternationalbusinesspeople__________.
A.tobemoreopenwiththeircustomers
B.tocommunicatewithoutoutsidehelp
C.toexpresstheirthoughtsindirectly
D.tohaveabetterideaoftheirownculture
正确答案：D
