第二节: Bryan、Olga、Scott、Anna 和David正在进行一项“企业家成功秘诀调查”。他们将采访几位企业家

第二节:Bryan、Olga、Scott、Anna和David正在进行一项“企业家成功秘诀调查”。他们将采访几位企业家。第61-65题是他们拟定的采访话题。阅读下面刊登在Entr epreneur(《企业家》)杂志上6位企业家的成功感言（A.B.C.D.E和F），为每位采访者选定最佳采访对象，并在答题纸上将该选项标号涂黑。选项中有一项是多余选项。

61．Bryan:Whatcomesfirst,thecustomerortheprofit?

62.Olga:Howimportantisanentr epreneur’sambitiontohis/hercompany’sgrowth?

63.Scott:Howdoesanentr epreneurmakeuseofhis/heradvantages?

64.Anna:Whydosuccessfulentr epreneursseemtoenjoytheirwork?

65.David:Whatattitudeshouldanentr epreneurhavetowardhis/hersocialresponsibilities?

A

SheriPoe

RykaInc.

SinceIstartedthiscompanyinmykitchensevenyearsago,Ialwaysdreamtofwhatitwouldbesomeday.Focusingonthatgoalhelpsmegetthroughtoughtimes.Togetthekindofsuccessthatyouwant;youneedtodreambig.That’sthestartingpoint.Everysuccessstorybeginswithbigdreams.Youneedtohavebigdreamsforyourself,likebeingsomebodyrich,famousorfulfilled.Youneedtohaveacleargoalofwhatyouwanttoachieve.

Also,Ithinkit’sreallyimportantthatthepeopleyou’reworkingwithareascommittedtothesamegoalasyouare,soyoucansupporteachotherandkeepeachotherenergetic.

B

AnitaRoddick

TheBodyShopInc.

InAmerica,wehaveashopinHarlemwhere50percentoftheprofitsgointothecommunitydevelopment,andtheother50percentgotowardthefundingofasimilarshopelsewhereintheUnitedStates.Thepridethatshopbringstothestaffandlocalpeopleinspiredme.

WhatTheBodyShopdoessuccessfullyisuseourfacilitiesinthestr eetandshoppingcenterstotalkaboutr ealhumanissueslikeAIDS,recycling,humanrights,andcommunityserviceortoencouragepeopletospeakoutagainstanythingtheyconsidertobeunjust.Knowingourproductsaresymbolsofsocialchangeisreallyencouraging.

C

BenCohen

Ben&Jerry’sHomemadeInc.

I’menergizedbythepeopleIworkwith.I’mveryrelationship-driven,whichathinkisdifferentfrommostentr epreneurs.I’minspiredbydoingthingsthatarenotnormalandthatmostpeoplethinkdon’tfitintothebusinessworldordon’tmakeanysense.

Inbusiness,youarejudgedbythecompanyyoukeep—fromyourmanagementteam,boardofdirectors,andstr ategicpartners.Maybetheladyyoumetinatr adeassociationmeetingcanhelpyousecurefunding,orthegentlemanataconferencecanprovideyouwithmanagementadvice.

D

RichardMelman

LettuceEntertainYouEnterprises

Anumberofyearsago,Iwasinterviewedbysomeonewhowaswritingabookonenterprises.Heaskedme.”What’stheoppositeofwork?”Ianswered.”Lazy”Hestartedlaughingandsaid,”Believeitornot,alotofentr epreneurssaythesamething.”

Theaveragepersonthinkstheoppositeofworkisplay,buttoanentr epreneur,workisplay.Ithinkitalladdsuptohavingfun.it’sfuntocreate;it’sfuntoentertain,andit’sfuntomakepeoplehappywithourservice.Whenitstopsbeingfun,I’llstopdoingit.

E

FrankToskan

Make-UpArtCosmetics(M.A.C)

Oneofthenicestthingsanyoneeversaidtomewas,“Ihatemakeup,butIloveM.A.C.”That’swhatmovesmeon.Evenpeoplewhodon’twearmakeupcanappreciateourcompany,whatitstandsfor,itsvalues,andthewaywedobusiness.

Weworkfromaninvertedpyramid,wherethecustomersarealwaysatthetop.Ourcustomersinspiremeandkeepmegoing.Theyandourstaff,notmoney,makemeenthusiastic.IfIhadstayedinthisbusinessjustforthemoney,Iwouldhavecloseddownyearsago.

F

KennethCole

KennethColeProductionsInc.

Youcan’tbeeverythingtoeverybody.Eachofushasourownstr engthsandweaknesses.Tobeeffective,youneedtoidentifyyourstr engthsandconcentr ateonthem,you’llbecomemoresuccessfulifyouareabletochannelyoureffortstoareasthatyoudobest.Inbusiness,forexample,ifyouknowyouaregoodatmarketing,thengiveitfullplay.Seekhelporassistanceinareasthatyoumaybepoorat,suchasaccountingorbookkeeping.Toturnyourweaknessintostr ength,considertakinghands-onlearningortr aining.