Study on the Product Placement of film and television in the

我理解你的意思,想说的是“在大众娱乐背景下的影视植入性广告的研究”但是television作为名词的时候指的是物品的电视,也就是电视机,偶有作“电视节目”,也是在特定语境下。所以不是很妥。如果想说“电影和电视”：television serious 电视剧 或television program 电视节目或更泛泛的 television show 电视作品但是,要指出的一点是,Product Placement这个专有名词其本身的含义就已经包括了“Film and Television program”,这个词的本质上的定义就是明确于“电影电视节目中的”安插的广告,所以完全没有必要再说后面的film and TV show什么的了。给出Product Placement的各版本标准定义：(这个词组在1982年即存在了)(by Webster)the inclusion of a product in a television program or film as a form of paid advertisement(by Longman)a form of advertising in which a company arranges for one or more of its products to appear in a television programme or film(by w1k1)Product placement is a promotional tactic used by marketers in which characters in a fictional play,feature film,television series,music video,video-game or book use a real commercial product。Typically either the product and logo is shown or favorable qualities of the product are mentioned。The product price is not mentioned nor are any negative features or comparisons to similar products。Very generally,product placement involves placing a product in highly visible situations。The most common form is movie and television placements。如果还是要回答楼主的问题,那么首先应该把of改为in,然后用films and TV shows 这样比较好啦~