人教版九年级英语第8单元课文Advertising:pros and cons的全文

Advertisement has its own pros and cons。There are many pros of advertisement。One example is the informative advertisement。It provides necessary information of goods and services supplied。Consumers can thus have relatively perfect information about products and this helps consumers make more rationale decision on what is the best to buy。Furthermore,advertisement intensifies competition among different suppliers。This intensive competition ensures relatively low price which is beneficial to consumers。However,we cannot overlook the cons brought about by advertising。One possible shortcoming of advertising is that large firms with economy of scale may have more resources that can be directed into advertising,resulting in the expansion of large firms at the expense of small firms。Also,if the advertisement is persuasive in nature,consumers may make wrong decisions based on the advertisement and buy goods with high price but low quality。In conclusion,it is unwise to say that advertising is necessarily good or necessarily bad。We should consider both pros and cons of advertising so that we can have a more objective stand toward this issue。