英语翻译四、广告传播方式因素（一）受众喜爱使用网络的一个重要原因,在于享受自由的主宰感受,网络媒体的互动性正好能使受众接

Four, advertisement dissemination way factors(a) audience loved Internet use is one important reason, enjoy the freedom dominate feeling, online media interactive just can make the audience accept information way more has the personalized and autonomization characteristics。In a network, the audience with individual desire, hobbies, mood by to choose from, pursue the bold and unrestrained individual character contact and free。 Through the Internet to find people interested in all kinds of information。 Therefore, users of the network intimidating advertisements are very antipathetic。 Combining with actual, medium-small network video ads are also widespread force and interference problems, therefore,From the perspective of future development, network video advertising communication should be based on respecting a wide audience, as the main principle。(2) network video for audience provides a netizen pursuit of leisure and entertainment。Network video advertising can seize audience pursuit of leisure and recreation to change this kind of psychological spread strategy, so as to achieve the effective communication。 For example, can be in popular game stealth advertising the advertising message implanted the advertising as a medium plot an element of processing, let consumers in the game in the virtual space to inadvertently experience advertising expressed by the product information and let them quietly accept and achieve "moistens everything silently" the effect。Five, closingNetwork video advertising not only combined well the TV advertising vivid and specific features, strengthening the advertising guidance force and appealing, but also strengthened the audience persuasion degree, so in dissemination way has a distinct advantage, in addition, network video advertising also inherited network interactive strong, bestrow scope wait for a characteristic, therefore is a huge potential for the carrier of information platform, for this emerging advertising media, about its influence factors of the research content is not just limited the discussion, still need more experts and scholars on network video ads that a kind of brand-new network advertising forms, carry out more thorough and systematic research。