英语翻译有鱼米之乡美称的湖南省内,却没有像龙井茶呀,普洱茶一样全国有名的地域品牌.为啦改善这样的现状和促进观光,本研究以

有鱼米之乡美称的湖南省内,却没有像龙井茶呀,普洱茶一样全国有名的地域品牌。Despite of being known as the land of fish and rice, Hunan has no regional brand of national celebrity within its territory like the Longjing tea or Pu'er Tea。为改善这样的现状和促进观光,本研究以湖南省岳阳市地域特产君山银针茶为研究对象,对岳阳地域品牌战略设计进行了研究。Aiming at improving this situation and promoting tourism, this research took the Junshan Silver Needle Tea, a regional specialty of Yueyang city, as the object, and studied the strategic planning of regional brand in Yueyang。本设计提案,整体形象以具有统一,上品,高级感的白色为基调,以象征着皇族的金色为最高级的代表色,标志则以具有皇后,皇妃造型的凤凰图案和茶叶联想,特殊工艺印刷,以抽象,简约的造型表现。In this design proposal, the overall image took white as the keynote which signifies integration, top grade and higher level, and took gold as the color of highest level which symbolizes the royal families, while the logo took the association of phoenix pattern with queen and concubines modeling。 Printed with special technology, it was presented in a abstract and simple form。插图部分则以作为产地的君山岛内唯一生产加工的君山御茶园为造型设计。包装则以钻石造型为基础。The illustrations took the Junshan Imperial Tea Garden, the only producer and processer in Junshan Island as the design model。 The packing is based on the diamond shape。提案以地域性,高级感的设计为目标。The proposal aimed at the design of locality and higher level。