what is role culture play in international marketing

在国际行销上文化所扮演的角色是什麼?Culture is the way that we do things around here。Culture could relate to a country (national culture),a distinct section of the community (sub-culture),or an organization (corporate culture)。It is widely accepted that you are not born with a culture,and that it is learned。So,culture includes all that we have learned in relation to values and norms,customs and traditions,beliefs and religions,rituals and artefacts (i。e。tangible symbols of a culture,such as the Sydney Opera House or the Great Wall of China)。As a result ,In marketing ,the importance of those cultural factors which greatly influence the customers' perception of a product cannot be more emphasized 。