英语翻译随着体验经济时代的到来,体验营销接替传统的营销方式,以迎合消费者消费形态的转变.因此,作为以游客体验为导向的旅游

With the arrival of the era of experience economy, experience marketing to replace the traditional marketing methods, in order to cater to consumer consumption pattern change。Therefore, as tourists experience oriented tourism product, theme park should establish a set of perfect experience marketing system, to meet the growing demand of tourist experience。Taking Happy Valley in Shanghai as an example, using the methods of literature research on theme park and experiential marketing literature summary, summarized and applied to a theme park experience marketing eight strategies。Through the case study method, into the Disney Park success stories, and from the theme park experience marketing eight strategy angle to carry on the concrete analysis。Based on the investigation on the spot, listened to the opinion of respondents, together with the author's own perspective analysis of Shanghai Happy Valley experience marketing present situation and the insufficiency of。In the light of Happy Valley experience marketing deficiencies, use comparative study of law, draw lessons from the advanced experience of Disney Park, Shanghai Happy Valley experience marketing strategy and puts forward the concrete countermeasures and suggestions of improvement。I hope these suggestions and Countermeasures for Shanghai Happy Valley and other theme park operators to provide reference。