英语翻译时间来到二十一世纪的第二个十年,紧抓住新科技革命的新中国涌现出一大批的新企业,他们的经营方式和经营战略多种多样,

时间来到二十一世纪的第二个十年,紧抓住新科技革命的新中国涌现出一大批的新企业,他们的经营方式和经营战略多种多样,与此同时名牌战略也随着商品经济的发展而得到重视,名牌商品具有高知名度、高美誉度、高质量等特点,是消费者乐于接受的商品。但是,国内关于名牌战略的理论研究仍然停留在较低的层次上,现实的理论观点已渐渐难以适应企业持续科学发展的需要。Entering the second decade of the 21st century, a vast array of new enterprises emerges in the new Chinathat holds on to the new technological revolution, the mode and strategy of their business operations are many and varied; at the same time, with the development of commodity economy, great importance has been attached to famous-brand strategy。 Consumers are highly receptive to branded commodities due to their traits of high profiles, high reputations and high qualities。 However,the theoretical research of famous-brand strategy in China still remains on the lowerlevel and the present theoretical perspective is gradually becoming difficult to adapt to the sustainable development of enterprises。 本文在品牌战略和名牌战略理论研究的基础上,通过对相关行业消费者、企业和市场三者的调查和研究,通过定性和定量分析,在掌握充分的数据和资料的情况下,经过对比分析,以探索出同时适合企业和消费者的名牌战略,达到企业和消费者双赢的状态。Based on the famous-brand strategy and its theoretical research, this paper conducts qualitative and quantitative analysis on the investigation and research results of the three aspects in the relevant industry, namely the consumers, the enterprises and the market; then it conducts a comparative analysis on the sufficiently collected data and information, so as to explore a famous-brand strategy which is suitable to both the consumers and enterprises, and is able to achieve a win-win situation。