英语翻译与大多数跨国品牌进入中国市场只走高档路线不同,欧莱雅将其在海外的大众品牌“美宝莲”引入中国,并且以越来越便利的购

Enters the Chinese market with the majority multi-national brands only to take the upscale route to be different,Oulaiya “the US valuable lotus” introduces it in the overseas populace brand China,and by more and more convenient purchase channel,had the affinity price to continue its populace brand route more and more。Channel's convenience and the price affinity has not harmed the US valuable lotus the brand image,through great writer's advertisement investment and the upscale market's special counter construction,the US valuable lotus causes itself to become the fashion,the tidal current spokesman。Compared in the Chinese cosmetics market attacks the high-end skill to be insufficient,takes the populace route to flow in the popular goods domestically produced brand,the US valuable lotus has obtained the unification in the contradiction。is different with other transnational cosmetics group,what Oulaiya adopts is the omni-directional brand and the product strategy。Therefore,after purchasing the US valuable lotus,according to this brand original characteristic,Oulaiya has continued its popularity localization,but has made its brand image。After the purchase soon,the US valuable lotus's headquarters have moved to metropolis New York from Memphis。Henceforth,in the overseas market,imitated Oulaiya the host hit the product - - “Paris - Oulaiya” the procedure,US valuable lotus trademark behind increased “New York” two characters,such did the goal was explicit tells the consumer,this comes from New York's product,it was certainly representing the sex appeal,the internationalization and the newest fashion。The fashion,the popular localization causes the US valuable lotus in places such as Japan,Europe to welcome greatly。in 2002,it occupied the whole world 19% market share。what the US valuable lotus walked for these years in the channel aspect was with the other foreign capital brand entirely different path,what it chose was the penetrability strongest supermarket and the chain-like convenience store。Because the US valuable lotus is located in the populace brand,regarding this kind of brand,except the price,the purchase convenience is also consumer's important consideration factor。Large-scale market,Department store,although has the major function in the promotion brand vivid aspect,but as a result of the penetrability insufficiency,far cannot satisfy the US valuable lotus popularity brand the demand - - to enable the consumer to be possible to buy its product in any place。Moreover,in the large-scale market,Department store's brand special counter frequently more than 10 ten thousand Yuan investments,soaring renting with the overhead charge,increased the brand cost of operation,the move back product and consumer's distance。The supermarket and other marketing channel was different,proliferates each corner the characteristic to increase the convenience which the consumer purchased not saying that at times discounted can also enable the popular brand path's product to have the affinity in the price。【楼主,这就是你给的文章的英文翻译,