题文
信息匹配。下面是一篇应用文及其应用场合的信息，请阅读下列应用文和相关信息，并按照要求匹配信息。选项中有一项是多余的。 首先，请阅读下列广告语：
A. "Just do it!"-This slogan speaks out to teens. It tells them to do something, but only if they think it's
worth it. And if so, why not do it wearing Nike?
B. "Always Coca-Cola."- Coke's slogans change every few years, but this one has enjoyed a lasting
popularity because it shows the brand's spirit. It seems to say"Coke is the only drink there is; there are
no other forms of drink."
C. "Share moment, share life."-This slogan from Kodak connects photos and beauty. It asks people to
remember the happy moments in life by taking photos of them- using Kodak film of course!
D. On hearing the slogan "Make yourself heard", you will know there is Ericsson product for you to call
anyone.
E. There are some public service advertisements that educate people about public service projects, such as
Project Hope. Its slogan is "Project Hope-Schooling every child."
F. One toothpaste ad says "Bright-teeth fights bad breath!" The advertisers want you to read the word
"fight" and think that the toothpaste cures bad breath.
请阅读一下购买者的信息，然后匹配购买者和他/她拟购买产品的广告语。
1. Jack passed the entrance exam and was admitted to a famous university. These days, his father is looking
for a mobile phone for him so as to keep in touch with each other closely.
2. Tom was a senior middle school student. He likes sports very much and plays football every afternoon. But
after class this afternoon he has to buy a pair of shoes because his shoes have been worn out.
3. There's a party this evening-for Mary's 15th birthday. Her family are making preparations for it. Her brother's
job is to buy some drink.
4. Joan doesn't want to forget the past, especially the happy moments.
5. Alice is afraid of opening her mouth, because a bad smell will come out, which makes her feel embarrassed
when talking with others. So she needs something which can remove the smell no matter how much it is. 购买者
( )1. Jack
( )2. Tom
( )3. Mary
( )4. Joan
( )5. Alice
广告语
A. Just do it!
B. Always Coca-Cola.
C. Share moments, share life.
D. Make yourself heard.
E. Project Hope —Schooling every child.
F. Bright-teeth fights bad breath! 题型：未知难度：其他题型
答案
1-5: DABCF解析
该题暂无解析
考点
据考高分专家说，试题“信息匹配。下面是一篇应用文及.....”主要考查你对 [广告布告类阅读 ]考点的理解。广告布告类阅读
广告类阅读:1、品味广告的标题，联系平时所积累的知识，为了解材料大意作铺垫。
2、要特别留意广告中包含的数字、联系人、地址等。
3、要注意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是材料的核心或
至少是一部分内容的概括。
广告布告类阅读特点及解题技巧：
一、广告布告类阅读试题的文体特点：
此类文章不同于其他文体的文章，其目的是为了向读者传输信息，措辞简洁明了，直截了当，一般说来，广告布告类阅读试题具有以下特点：
1、选材特点：
信息量大，文句精炼，形式灵活，用最少的篇幅表达最大量的信息。
2、内容特点：
生活化，实用化，多样化，如产品宣传、服务介绍、通知、海报、启示、招生招聘等。
3、形式特点：
标题醒目，重点突出，条理清晰，常用粗体字或各类项目符号使文章结构更鲜明。
4、语言特点：
人名、地名、专有名词多；生词多；缩略词、祈使句、省略句多；结构不完整。
5、命题特点：
主要考察考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判断题的考查，题目设置相对较容易。
二、解题技巧点拨：
阅读这类文章时，也应该在整体把握文章结构的前提下，主要注意细节信息。细节题题干都是相应原文的变形(如同义改写、词性转换等)，因此要找到答案一定要找到题干在原文中的出处，再把原文和选项相比较。做题时，根据所提问题用寻读、跳读的方法可达到事半功倍的效果。同时，在阅读时也要特别注意文中以粗体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或某一部分内容的概括。具体答题策略如下：
1、先题后文：
先读试题，了解考点；明确目的，快速捕捉，获取信息。
2、题干定向：
根据题干关键词到文中定位答案范围，按照题目顺序依次而下：问题与材料相同：对号入座；问题与原文相同：同义替换、归纳事实等。
3、生词模糊：
遇到生词；如无关答题，直接跳过；涉及答题，则根据语境、构词法等猜词。
4、信息补全：
对于影响理解的省略句，可根据语境，将其补全。
