题文
第二部分阅读理解（共两节，满分40分）
第一节(共15小题；每小题2分，满分30分)
Coca Cola is an American icon – and sometimes seen as a symbol of the country’s economic right. But one of the world’s famous companies will play a different role during the 2008 Olympic Games: promoting Oriental (东方的) culture to the world.
The man who is in charge of the project couldn’t be more suited for the job. The American has lived in the country for about 15 years, speaks fluent Chinese, and considers Beijing his hometown. David Brooks, vice-president and general manager of the Olympics Project Group of Coca Cola China, who has lived in the country for more than a decade, said: "We are working very hard to create a lot of special different kinds of items that are very Oriental in character and have a strong Oriental identity. "There is a lot of curiosity around the world about the country and about Oriental culture. So, we think we also have a role and opportunity to show people so many things."
Coca Cola has launched its logo(标识) with the Beijing Games, featuring kites and lucky clouds, traditional elements in the Oriental culture. Brooks considers it a good start. "We are doing a lot of similar programs, and in the next 570 days or so, as we count down to the Games, you will see more examples with strong Oriental spirit and identity."
He certainly has a sense of history. "The Olympic spirit, which is an ancient spirit from over 2,000 years ago, is alive. It still lives through the Olympic Games in the idea of balancing the body and mind, and doing the best," said Brooks, who has been to three Games. "It's like a big family celebrating together. I think all the members of my team and I feel it is a special honor to be involved in the Games."
1．The underlined word “icon” in the first sentence can be replaced by “ ”.
A．sign B．image C．portrait D．picture
2．What can we know about David Brooks from the passage?
A．He is vice – president and general manager of Coca Cola Corporation.
B．He is living in Beijing with his family.
C．He has mastered at least two languages.
D．He is especially curious about oriental culture.
3．Why will Coca Cola cooperate (合作) with the 2008 Olympic Games?
A．Because it is a good chance to let the world understand Oriental culture.
B．Because there is a lot of curiosity around the world about China and Oriental culture.
C．Because it contains a lot of enormous business opportunities.
D．Because it will promote Oriental culture to the world. 题型：未知难度：其他题型
答案
小题1:B
小题2:C
小题3:C
解析
略考点
据考高分专家说，试题“第二部分阅读理解（共两节，满分40分）第.....”主要考查你对 [广告布告类阅读 ]考点的理解。广告布告类阅读
广告类阅读:1、品味广告的标题，联系平时所积累的知识，为了解材料大意作铺垫。
2、要特别留意广告中包含的数字、联系人、地址等。
3、要注意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是材料的核心或
至少是一部分内容的概括。
广告布告类阅读特点及解题技巧：
一、广告布告类阅读试题的文体特点：
此类文章不同于其他文体的文章，其目的是为了向读者传输信息，措辞简洁明了，直截了当，一般说来，广告布告类阅读试题具有以下特点：
1、选材特点：
信息量大，文句精炼，形式灵活，用最少的篇幅表达最大量的信息。
2、内容特点：
生活化，实用化，多样化，如产品宣传、服务介绍、通知、海报、启示、招生招聘等。
3、形式特点：
标题醒目，重点突出，条理清晰，常用粗体字或各类项目符号使文章结构更鲜明。
4、语言特点：
人名、地名、专有名词多；生词多；缩略词、祈使句、省略句多；结构不完整。
5、命题特点：
主要考察考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判断题的考查，题目设置相对较容易。
二、解题技巧点拨：
阅读这类文章时，也应该在整体把握文章结构的前提下，主要注意细节信息。细节题题干都是相应原文的变形(如同义改写、词性转换等)，因此要找到答案一定要找到题干在原文中的出处，再把原文和选项相比较。做题时，根据所提问题用寻读、跳读的方法可达到事半功倍的效果。同时，在阅读时也要特别注意文中以粗体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或某一部分内容的概括。具体答题策略如下：
1、先题后文：
先读试题，了解考点；明确目的，快速捕捉，获取信息。
2、题干定向：
根据题干关键词到文中定位答案范围，按照题目顺序依次而下：问题与材料相同：对号入座；问题与原文相同：同义替换、归纳事实等。
3、生词模糊：
遇到生词；如无关答题，直接跳过；涉及答题，则根据语境、构词法等猜词。
4、信息补全：
对于影响理解的省略句，可根据语境，将其补全。
