题文
Kalle Lasn was in a supermarket parking lot one afternoon when he had an experience that changed his life．In order to shop at the store, he needed to put money into the shopping cart to use it．Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work．It was an act of rebellion—the first of many—for Lasn．Born in Estonia, Kalle Lasn moved to Australia as a young man and then later to Japan, where he founded a marketing research firm in Tokyo．Eventually, Lasn moved to Canada and for several years produced documentaries （纪录片） for public television．In the late 1980s, Lasn made an advertisement that spoke out against the logging industry and the deforestation going on in the Pacific Northwest．When he tried to show his ad on TV, though, no station in this area would give him airtime．In response, Lasn and a colleague founded Adbusters Media Foundation, a company for the "Human right to communicate．
Adbusters produces magazine, newspaper, and TV ads with a social message．Many use humor and irony to make their points: In one, for example, a man chain smokes a brand of cigarettes called "Hope"．In another, a child is dressed in an outfit used in fast-food ads．Next to the child is a note from its mother telling the restaurant to leave her child alone．
Adbusters also has a magazine and a web site, the Culture Jammers Network, whose members include students, artists, and activists as well as educators and businesspeople interested in social change．Many of these "culture jammers" are working to raise awareness about different social issues by hosting events like "Buy Nothing Day" , " No Car Day" and "TV Turnoff Week" ．Lasn and his partners hope these events will encourage people to think about questions such as;
·What kinds of things are we being encouraged to buy by the media?
·Should cars be our primary means of transportation?
·How are television and radio being used now? How could we be using them?
Some culture jammers are using other methods to challenge how people think．Some pretend to be shoppers．They move items in stores from one shelf to another making it difficult for people to find things easily．Other culture jammers break into large company well sites and jam them so that they become unusable．The goal in both cases ia to prevent "Business as usual" and to gel people to ask themselves questions such as "Why am I shopping here?" or "Why should I buy this product?"
Lasn and members of the Culture Jammers Network want to make people aware of social issues, but they also believe it's important to think of solutions, too．"A lot of people tell you everything that's wrong but they never say much about how to fix these problems," says Lasn．"But there is plenty we can do．If you start despairing, you have lost everything．"
Though many TV stations still won't show Adbusters' " uncommercials" , some cable TV stations have started to．People all over the world have joined the Culture Jammers Network and are doing their part to promote social change．
小题1:What does the underlined word "rebellion" in Paragraph 1 most probably mean?A．argumentB．violenceC．oppositionD．protection小题2:What's the main point of the ad for "Hope" cigarettes?A．Smoking can help to remove your worries and make you hopeful．B．Hopefully, the bad taste of the cigarette can help you to quit smoking．C．You are hopeless at abandoning the habit of smoking．D．Smoking can ruin you if you are hopelessly addicted to it．小题3:Some culture jammers break into websites in order to ________．A．ask people to be thoughtful consumers．B．help make the companies better known．C．encourage people to think less and buy lessD．challenge how people react to sudden changes小题4:It can be inferred from the passage ________．A．Adbusters Media Foundation was founded to fight against deforestationB．More and more people will know about and even become culture jammersC．The Culture Jammers Network is made up of annoying trouble makersD．People can see some of Adbusters ads on TV stations小题5:Which of the following best describes what Lasn has done?A．One step at a time．B．We can and must change the world．C．Accept what you can't change．D．Everyone deserves a second chance． 题型：未知难度：其他题型
答案
小题1:C
小题2:D
小题3:A
小题4:B
小题5:B
解析
小题1:C 推理题。根据Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work．It was an act of rebellion—the first of many—for Lasn．说明他对于这种要求很生气，所以就在里面塞上东西让它无法起作用，说明这是一种强烈的反对希望，故该词应该指反对的意思，故C正确。
小题2:D 推理题。根据第三段In one, for example, a man chain smokes a brand of cigarettes called "Hope"．利用这个广告是想告诉人们如果吸烟上瘾，会毁掉自己的一生。故D正确。
小题3:A 推理题。根据倒数第三段Other culture jammers break into large company well sites and jam them so that they become unusable．说明他们这样做的目的是为了让人们理性消费，故A正确。
小题4:B 推理题。根据文章最后两行People all over the world have joined the Culture Jammers Network and are doing their part to promote social change．说明现在的人们慢慢第对于这种行为有了更多的了解，越来越多的人加入了进来。故B正确。
小题5:.主旨大意题。Lasn他们所做的事情是想改变我们这个世界的现状，让人们对于自己的行为更理性，更加合理化。
点评：文章介绍了the Culture Jammers以及这些人的很多不同的行为。本文较难，要求考生阅读时结合语境，仔细推敲，48,49难度较大。
考点
据考高分专家说，试题“Kalle Lasn was in a .....”主要考查你对 [广告布告类阅读 ]考点的理解。广告布告类阅读
广告类阅读:1、品味广告的标题，联系平时所积累的知识，为了解材料大意作铺垫。
2、要特别留意广告中包含的数字、联系人、地址等。
3、要注意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是材料的核心或
至少是一部分内容的概括。
广告布告类阅读特点及解题技巧：
一、广告布告类阅读试题的文体特点：
此类文章不同于其他文体的文章，其目的是为了向读者传输信息，措辞简洁明了，直截了当，一般说来，广告布告类阅读试题具有以下特点：
1、选材特点：
信息量大，文句精炼，形式灵活，用最少的篇幅表达最大量的信息。
2、内容特点：
生活化，实用化，多样化，如产品宣传、服务介绍、通知、海报、启示、招生招聘等。
3、形式特点：
标题醒目，重点突出，条理清晰，常用粗体字或各类项目符号使文章结构更鲜明。
4、语言特点：
人名、地名、专有名词多；生词多；缩略词、祈使句、省略句多；结构不完整。
5、命题特点：
主要考察考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判断题的考查，题目设置相对较容易。
二、解题技巧点拨：
阅读这类文章时，也应该在整体把握文章结构的前提下，主要注意细节信息。细节题题干都是相应原文的变形(如同义改写、词性转换等)，因此要找到答案一定要找到题干在原文中的出处，再把原文和选项相比较。做题时，根据所提问题用寻读、跳读的方法可达到事半功倍的效果。同时，在阅读时也要特别注意文中以粗体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或某一部分内容的概括。具体答题策略如下：
1、先题后文：
先读试题，了解考点；明确目的，快速捕捉，获取信息。
2、题干定向：
根据题干关键词到文中定位答案范围，按照题目顺序依次而下：问题与材料相同：对号入座；问题与原文相同：同义替换、归纳事实等。
3、生词模糊：
遇到生词；如无关答题，直接跳过；涉及答题，则根据语境、构词法等猜词。
4、信息补全：
对于影响理解的省略句，可根据语境，将其补全。
