题文
The Rolls Royce logo consisting of the two Rs clearly stands for Rolls and Royce, the two founders of this car manufacturing company.
In 1884 Frederick Henry Royce started an electrical and mechanical business. He made his first car, a “Royce”, in his Manchester factory in 1904. He was introduced to Charles Steward Rolls in a Manchester hotel on May 4 that year, and the pair agreed a deal where Royce would manufacture cars, to be sold by Rolls. A clause (条款) was added to the contract, saying the cars would be called “Rolls Royce”.
The current Toyota logo consists of three ovals: the two perpendicular (成直角的) ovals represent a relationship of trust between the customer and Toyota. These ovals combine to symbolize the letter “T” for Toyota. The space in the background implies a global expansion of Toyota’s technology and unlimited potential for the future.
The Hyundai Motor Company (HMC) is a South Korean company manufacturing automobiles. Their automobiles are available in many countries around the globe. In 2003 it was South Korea’s largest car maker and the world’s seventh largest car maker. The Hyundai logo appears to be an H (symbolizing Hyundai). The oval shape indicates the company’s global expansion and the “H” is symbolic of two people (specifically the company and customer) shaking hands.
The Mercedes-Benz logo represents one of the most famous brands in the world. The Benz logo is a three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motor for land, air and sea usage. It was first seen on a Daimler in 1909 and was combined with the Benz laurel wreath (桂冠) in 1926 to symbolize the union of the two firms. Mercedes-Benz is one of the world’s oldest automobile manufacturers.
小题1:Which company’s logo is a symbol of two people shaking hands?A．Rolls Royce’s.B．Toyota’s.C．Hyundai’s.D．Mercedes-Benz’s小题2:According to the text, _______________.A．Rolls Royce was founded in 1884B．Mercedes-Benz originally produced motorsC．Toyota is having difficulty expanding its technologyD．Hyundai has the same long history as Mercedes-Benz小题3:Which company’s logo stands for both the manufacturer and the seller?A．Rolls Royce’s.B．Toyota’s.C．Hyundai’s.D．Mercedes-Benz’s.小题4:We can learn from the text that ______.A．the ovals in the logos have the same meaningB．Hyundai is South Korea’s seventh largest car makerC．the three-pointed star of the Mercedes-Benz logo was first seen in 1926D．the Mercedes-Benz logo is a symbol of the combination of two companies 题型：未知难度：其他题型
答案
小题1:C
小题2:B
小题3:A
小题4:D
解析
本文介绍了四个公司的标志的含义。The Rolls Royce logo的标志代表了制造商和卖家的联合；Toyota logo公司的标志代表公司和顾客建立的信任关系，及公司有光明的未来；The Hyundai Motor Company的标志代表顾客和公司在握手言和，同时标志还表明公司的前途是很光明的；The Mercedes-Benz的标志是两个公司的联合。
小题1:这是细节理解题。根据The oval shape indicates the company’s global expansion and the “H” is symbolic of two people (specifically the company and customer) shaking hands.故选C。
小题2:这是细节理解题。根据Mercedes-Benz is one of the world’s oldest automobile manufacturers.故选B。
小题3:这是细节理解题。根据the pair agreed a deal where Royce would manufacture cars, to be sold by Rolls. A clause (条款) was added to the contract, saying the cars would be called “Rolls Royce”可知应选A。.
小题4:这是细节理解题。根据It was first seen on a Daimler in 1909 and was combined with the Benz laurel wreath (桂冠) in 1926 to symbolize the union of the two firms.故选D。
点评：细节题为阅读考题的重头戏，所占比例很高，相对而言较简单，因为这类题虽然要求理解准确，但基本上限于字面意义的理解，范围也限于局部，因此是我们可望得高分的部分。细节题绝大部分体现“中心思想是解”这一原理。本文都是细节理解题，在文中比较容易找到答案。
考点
据考高分专家说，试题“The Rolls Royce logo.....”主要考查你对 [广告布告类阅读 ]考点的理解。广告布告类阅读
广告类阅读:1、品味广告的标题，联系平时所积累的知识，为了解材料大意作铺垫。
2、要特别留意广告中包含的数字、联系人、地址等。
3、要注意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是材料的核心或
至少是一部分内容的概括。
广告布告类阅读特点及解题技巧：
一、广告布告类阅读试题的文体特点：
此类文章不同于其他文体的文章，其目的是为了向读者传输信息，措辞简洁明了，直截了当，一般说来，广告布告类阅读试题具有以下特点：
1、选材特点：
信息量大，文句精炼，形式灵活，用最少的篇幅表达最大量的信息。
2、内容特点：
生活化，实用化，多样化，如产品宣传、服务介绍、通知、海报、启示、招生招聘等。
3、形式特点：
标题醒目，重点突出，条理清晰，常用粗体字或各类项目符号使文章结构更鲜明。
4、语言特点：
人名、地名、专有名词多；生词多；缩略词、祈使句、省略句多；结构不完整。
5、命题特点：
主要考察考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判断题的考查，题目设置相对较容易。
二、解题技巧点拨：
阅读这类文章时，也应该在整体把握文章结构的前提下，主要注意细节信息。细节题题干都是相应原文的变形(如同义改写、词性转换等)，因此要找到答案一定要找到题干在原文中的出处，再把原文和选项相比较。做题时，根据所提问题用寻读、跳读的方法可达到事半功倍的效果。同时，在阅读时也要特别注意文中以粗体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或某一部分内容的概括。具体答题策略如下：
1、先题后文：
先读试题，了解考点；明确目的，快速捕捉，获取信息。
2、题干定向：
根据题干关键词到文中定位答案范围，按照题目顺序依次而下：问题与材料相同：对号入座；问题与原文相同：同义替换、归纳事实等。
3、生词模糊：
遇到生词；如无关答题，直接跳过；涉及答题，则根据语境、构词法等猜词。
4、信息补全：
对于影响理解的省略句，可根据语境，将其补全。
