题文
They say that "seeing is believing", but when it comes to TV commercials, this is not always the case.The world's leading mobile phone maker, Nokia, released its latest model Lumia 920 on Sept. 5. The smart phone was supposed to possess an advanced camera, which let customers shoot better pictures at night and record stabilized videos. To show how well these features work, the Finnish company released an ad showing a man and a woman riding bicycles side by side, with the man taking a video of the woman on the phone. However, several hours later, technology website The Verge uncovered that the video was neither shot with the new product, nor shot from someone riding a bicycle. Instead, someone in a lorry next to the woman took the video using a professional video camera.
The next day Nokia apologized, "In an effort to demonstrate the benefits of visual image stabilization, we produced a video that simulates（看起来像）what we will be able to deliver." Indeed, what we have seen in ads is more or less a simulation——a practice called "advertising photography".
McDonald's video in June explained the "art". It showed how its burgers get dolled up（装扮）before going on camera. Like models preparing for a magazine cover shoot, burgers also get designed in a photography studio. They are prepared for hours and put together with absolute precision so they look their best before photo shoots. Each ingredient, such as onions and sauce, is carefully put into place to make the burger look much juicier, bigger and tastier. Computer software Photoshop is also used to add visual effects.
So don't feel ____________________when you get a burger that never looks like what you see in ads.
小题1: What do the underlined words "the case" in Paragraph l refer to? （within 5 words）
小题2: For what purpose did Nokia create the video? （within 8 words）
小题3:Why did Nokia apologize based on the text? （within 10 words）
小题4:Why does the author give the example of McDonald's video in Paragraph 4? （within 10 words）
小题5:Fill in the blank in Paragraph 5 with proper words.（within 2 words） 题型：未知难度：其他题型
答案
小题1:Seeing is believing
小题2:To show how well these features work./ To show how well the advanced camera works.
小题3:. Because Nokia cheated in the ad.
小题4:To explain the art of advertising photography.
小题5:(too/ very/ quite) surprised/ amazed/ astonished/ shocked/disappointed/annoyed/angry
解析
本文通过举例说明当提及电视广告时的眼见不为实。
小题1:根据句首句Seeing is believing，后面说明：当谈到电视广告，这并非总是如此。所以the case指的是Seeing is believing。
小题2:根据第二段To show how well these features work, the Finnish company released an ad showing a man and a woman riding bicycles side by side, with the man taking a video of the woman on the phone. 所以答案是To show how well these features work./ To show how well the advanced camera works.
小题3:.根据第三段内容：第二天，诺基亚道歉，”在努力证明视觉图像稳定的好处，我们制作了一个看起来像我们能够展现的视频模拟，”事实上，我们所看到的广告或多或少是一种模拟——这种做法称为”广告摄影”。所以答案是 Because Nokia cheated in the ad.
小题4:根据第四段内容：在六月的麦当劳的视频解释了“艺术”。这显示了汉堡梳妆打扮（装扮）会在镜头前像模特准备拍摄杂志封面照，汉堡也在摄影工作室进行设计。他们花几个小视准备，加把最精美的组合在一起为的是让他们在摄影机前看起来最好。每一个成分，如洋葱和酱，是认真放在一起使汉堡看起来更有趣，更大和更好吃，计算机软件PS图象处理软件也可以用来增加视觉效果。所以答案是To explain the art of advertising photography.
小题5:根据上段对麦当劳的视频艺术做的解释得出当年看到你买到的汉堡和你在广告上看到的不一样时你不会感到惊讶，所以答案是(too/ very/ quite) surprised/ amazed/ astonished/ shocked/disappointed/annoyed/angry
考点
据考高分专家说，试题“They say that "seein.....”主要考查你对 [广告布告类阅读 ]考点的理解。广告布告类阅读
广告类阅读:1、品味广告的标题，联系平时所积累的知识，为了解材料大意作铺垫。
2、要特别留意广告中包含的数字、联系人、地址等。
3、要注意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是材料的核心或
至少是一部分内容的概括。
广告布告类阅读特点及解题技巧：
一、广告布告类阅读试题的文体特点：
此类文章不同于其他文体的文章，其目的是为了向读者传输信息，措辞简洁明了，直截了当，一般说来，广告布告类阅读试题具有以下特点：
1、选材特点：
信息量大，文句精炼，形式灵活，用最少的篇幅表达最大量的信息。
2、内容特点：
生活化，实用化，多样化，如产品宣传、服务介绍、通知、海报、启示、招生招聘等。
3、形式特点：
标题醒目，重点突出，条理清晰，常用粗体字或各类项目符号使文章结构更鲜明。
4、语言特点：
人名、地名、专有名词多；生词多；缩略词、祈使句、省略句多；结构不完整。
5、命题特点：
主要考察考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判断题的考查，题目设置相对较容易。
二、解题技巧点拨：
阅读这类文章时，也应该在整体把握文章结构的前提下，主要注意细节信息。细节题题干都是相应原文的变形(如同义改写、词性转换等)，因此要找到答案一定要找到题干在原文中的出处，再把原文和选项相比较。做题时，根据所提问题用寻读、跳读的方法可达到事半功倍的效果。同时，在阅读时也要特别注意文中以粗体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或某一部分内容的概括。具体答题策略如下：
1、先题后文：
先读试题，了解考点；明确目的，快速捕捉，获取信息。
2、题干定向：
根据题干关键词到文中定位答案范围，按照题目顺序依次而下：问题与材料相同：对号入座；问题与原文相同：同义替换、归纳事实等。
3、生词模糊：
遇到生词；如无关答题，直接跳过；涉及答题，则根据语境、构词法等猜词。
4、信息补全：
对于影响理解的省略句，可根据语境，将其补全。
