题文
阅读理解。 I was reading these intriguing stories behind a group of great logos in the world. Personally Nike is
my favorite one-it's so simple. And I liked the stories behind them, which made me forget all other things. McDonald's, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my very
favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This
logo represents the wing in the famous statue of the Greek goddess. Nike's logo was designed by
Carolyn Davidson in 1971 for $35, and was registered as a trademark in 1995.
McDonald's
The logo was designed in 1962 by Jim Schindler to resemble the archshaped signs on the side
of the company's then walkup hamburger stand. Later on, the two golden arches were combined
together to form the M. The McDonald's name was added to the logo in 1968.
Apple
There are different stories behind Apple's logo. The first logo was a reference to the religious story
of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the
second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton
sitting under an apple tree. This logo didn't stay long. One year later it was replaced almost immediately
by graphic designer Rob Janoff's "rainbow apple", a rainbowcolored silhouette(轮廓)of an apple with a
bite taken out of it. And then the rainbowcolored apple was replaced by the onecolored logo in 1998. It
has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a
simple description of a threepointed star that represents its rule of the land, the sea and the air. The
company was founded by Gottlieb Daimler and Wilhelm Maybach. Marcedes is the name of Maybach's
elder daughter, while Benz came as a result of a combination with Benz, Cie. and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents
mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo
was used for the first time in 1967.
答案
1-4: CDBA解析
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考点
据考高分专家说,试题“阅读理解。 I .....”主要考查你对 [日常生活类阅读 ]考点的理解。日常生活类阅读
日常生活类阅读的概念:
日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作,生活以及学习情况。做这一类题时,最主要的是要把握好人物的活动内容,时间和地点。
日常生活类阅读题答题技巧:
【题型说明】
该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小,追根溯源,探索各项风俗的历史渊源,内容有趣。命题也以送分题为主,如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松,试题做起来比较顺手,但绝不能掉以轻心。因为稍不留神,就会丢分。
【备考提醒】
为了保证较高准确率,建议同学们做好以下几点:
1、保持正常的考试心态。笔者在教学中发现,越是容易的试题,同学们越是容易失分。为什么呢?因为在这种情况下,同学们极易产生麻痹思想,认为题目好做,就不引起高度重视,于是思维不发散、不周密。而命题人就是利用同学们的这一弱点,设计陷阱题。所以,无论试题难易与否,我们都要保持正常的考试心态。试题容易,不欣喜;试题难,不悲观。
2、根据前面讲到的方法,认认真真、细细心心做好事实细节题。
3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义,确定多义词或短语在文中的意思,确认文中的某个代词所指代的对象,或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子,切不可望文生义。
4、做好简单推理判断题。简单推理判断题要以表面文字为前提,以具体事实为依据进行推理,做出判断。这种推理方式比较直接,只要弄清事实,即可结合常识推断出合理的结论。



