阅读理解。 Sports account for a growing amount of income made on the sale

题文

Sports account for a growing amount of income made on the sales of commercial time by television
companies.
    Many television companies have used sports to attract viewers from particular sections of the general
public, and  then they have sold audiences to advertisers.
    An attraction of sport programs for the major U.S. media companies is that events are often held on
Saturday and Sunday afternoons-the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising
time at relatively high prices during what normally would be dead time for programming.
  Media corporations also use sports to attract commercial sponsors that might take their advertising
dollars elsewhere if television stations did not report certain sports. The people in the advertising
departments of major corporations realize that sports attract made viewers. They also realize that most
business travelers are men and that many men make family decisions on the purchases of computers, cars
and life insurance.
  Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from  the highest income groups in the United States, including many lawyers and
business managers. This is why television reporting of golf and tennis is sponsored by companies selling
high-priced cars. business and personal computer, and holiday trips .This is also why the networks  
continue to carry these programs regardless of low ratings.
Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of "company cars" and computer, with such viewers, these programs don't
need high ratings to stay on the air.

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考点

日常生活类阅读

日常生活类阅读的概念：

日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作，生活以及学习情况。做这一类题时，最主要的是要把握好人物的活动内容，时间和地点。

日常生活类阅读题答题技巧：

【题型说明】
该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小，追根溯源，探索各项风俗的历史渊源，内容有趣。命题也以送分题为主，如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松，试题做起来比较顺手，但绝不能掉以轻心。因为稍不留神，就会丢分。
【备考提醒】
为了保证较高准确率，建议同学们做好以下几点：
1、保持正常的考试心态。笔者在教学中发现，越是容易的试题，同学们越是容易失分。为什么呢？因为在这种情况下，同学们极易产生麻痹思想，认为题目好做，就不引起高度重视，于是思维不发散、不周密。而命题人就是利用同学们的这一弱点，设计陷阱题。所以，无论试题难易与否，我们都要保持正常的考试心态。试题容易，不欣喜；试题难，不悲观。
2、根据前面讲到的方法，认认真真、细细心心做好事实细节题。
3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义，确定多义词或短语在文中的意思，确认文中的某个代词所指代的对象，或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子，切不可望文生义。
4、做好简单推理判断题。简单推理判断题要以表面文字为前提，以具体事实为依据进行推理，做出判断。这种推理方式比较直接，只要弄清事实，即可结合常识推断出合理的结论。