题文
阅读理解。 Money spent on advertising is money spent as well as any I know of. It serves directly to assista rapid distribution of goods at reasonable prices,thereby establishing a firm home market and so
making it possible to provide for export at competitive prices. By drawing attention to new ideas it
helps enormously to raise standards of living. By helping to increase demand it ensures an increased
need of many services: Without advertisements your daily newspaper would cost four times as much,
the price of your television license would need to be doubled,and travel by bus or tube would cost
more.
And perhaps most important of all,advertising provides a guarantee of reasonable value in the
products and services you buy. Apart from the fact the twenty-seven Acts of Parliament govern the
terms of advertising,no regular advertiser dare promote a product that fails to live up to the promise
of his advertisements. He might fool some people for a little while through misleading advertising. He
will not do so for long,for mercifully the public has the good sense not to buy the inferior article more
than once. If you see an article consistently advertised, it is the surest proof I know that the article
does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think
of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television
personality declare that he was against advertising because it persuades rather than informs. He
was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information-and that in itself would be difficult if not
impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly
persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is
what the well-known television personality wants.1.By the first sentence of the passage the author means that____.A. he is fairly familiar with the cost of advertising
B. everybody knows well that advertising is money consuming
C. advertising costs money like everything else
D. it is worthwhile to spend money on advertising2.In the passage,which of the following is NOT included in the advantages of advertising?A. Securing greater fame.
B. Providing more jobs.
C. Enhancing living standards.
D. Reducing newspaper cost. 3.The author thinks that the well-known TV personality is____.A. very precise in passing his judgment on advertising
B interested in nothing but the buyer's attention
C. correct in telling the difference between persuasion and information
D. obviously partial in his views on advertising 4.In the author's opinion,______.A. advertising can seldom bring material benefit to man by providing information
B. advertising informs people of new ideas rather than wins them over
C. there is nothing wrong with advertising in persuading the buyer
D. the buyer is not interested in getting information from an advertisement5.What attitude does the author hold for advertising?A. Negative.
B. Positive.
C. Ridiculous.
D. Not stated. 题型：未知难度：其他题型
答案
1-5: DADCB解析
该题暂无解析
考点
据考高分专家说，试题“阅读理解。 Mone.....”主要考查你对 [日常生活类阅读 ]考点的理解。日常生活类阅读
日常生活类阅读的概念：
日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作，生活以及学习情况。做这一类题时，最主要的是要把握好人物的活动内容，时间和地点。
日常生活类阅读题答题技巧：
【题型说明】
该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小，追根溯源，探索各项风俗的历史渊源，内容有趣。命题也以送分题为主，如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松，试题做起来比较顺手，但绝不能掉以轻心。因为稍不留神，就会丢分。
【备考提醒】
为了保证较高准确率，建议同学们做好以下几点：
1、保持正常的考试心态。笔者在教学中发现，越是容易的试题，同学们越是容易失分。为什么呢？因为在这种情况下，同学们极易产生麻痹思想，认为题目好做，就不引起高度重视，于是思维不发散、不周密。而命题人就是利用同学们的这一弱点，设计陷阱题。所以，无论试题难易与否，我们都要保持正常的考试心态。试题容易，不欣喜；试题难，不悲观。
2、根据前面讲到的方法，认认真真、细细心心做好事实细节题。
3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义，确定多义词或短语在文中的意思，确认文中的某个代词所指代的对象，或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子，切不可望文生义。
4、做好简单推理判断题。简单推理判断题要以表面文字为前提，以具体事实为依据进行推理，做出判断。这种推理方式比较直接，只要弄清事实，即可结合常识推断出合理的结论。
