题文
阅读理解 Celebrity (名人) has become one of the most important representatives of popular culture. Fansused to be crazy about a specific film, but now the public tends to base its consumption (消费) on the
interest of celebrity attached to any given product.Besides, fashion magazines have almost abandoned
the practice of putting models on the cover because they don't sell nearly as well as famous faces. As a
result , celebrities have realized their unbelievably
powerful market potential, moving from advertising for others' products to developing their own.
Celebrity clothing lines aren't a completely new phenomenon,but in the past they were typically aimed
at the ordinary consumers ,and limited to a few TV actresses. Today they're started by first-class stars
whose products enjoy equal fame with some world top brands.The most successful start-ups have been
those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly,covering almost all the products of daily life.
However,for every success story , there's a related warning tale of a celebrity who overvalued his
consumer appeal. No matter how famous the product's origin is ,if it fails to impress consumers with its
own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial (最初的 ) attention dies down, consumer interest might fade , loyalty (忠诚) returning to tried-and-true labels.
Today, celebrities face ever more severe embarrassment. The pop-cultural circle might be bigger than
ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity's shelf
life, and the same newspaper or magazine that once brought him fame has no problem picking him to
pieces when the opportunity appears. Still, the ego's (自我的 ) potential for expansion is limitless.
Having already achieved great wealth and public recognition,many celebrities see fashion as the next
frontier to be conquered. As the saying goes ; success and failure always go hand in hand. Their success
as designers might last only a short time, but fashion-like celebrity-has always been temporary.1. Fashion magazines today_________. A. seldom put models on the cover
B. no longer put models on the cover
C. need not worry about celebrities' market potential
D. judge the market potential of every celebrity correctly2. A change in the consumer market can be found today that________.A. price rather than brand name is more concerned
B. producers prefer models to celebrities for advertisements
C. producers prefer TV actresses to film stars for advertisements
D. quality rather than the outside of products is more concerned3. The underlined sentence in Paragraph 4 indicates that any wrong step will possibly________ .A. decrease the popularity of a celebrity and the sales of his products
B. damage the image of a celebrity in the eyes of the general public
C. cut short the artistic career of a celebrity in show business
D. influence the price of a celebrity's products4. The passage is mainly about___________.A. celebrity and personal style
B. celebrity and market potential
C. celebrity and fashion design
D. celebrity and clothing industry 题型：未知难度：其他题型
答案
1-4: A D A B解析
该题暂无解析
考点
据考高分专家说，试题“阅读理解 Celeb.....”主要考查你对 [日常生活类阅读 ]考点的理解。日常生活类阅读
日常生活类阅读的概念：
日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作，生活以及学习情况。做这一类题时，最主要的是要把握好人物的活动内容，时间和地点。
日常生活类阅读题答题技巧：
【题型说明】
该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小，追根溯源，探索各项风俗的历史渊源，内容有趣。命题也以送分题为主，如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松，试题做起来比较顺手，但绝不能掉以轻心。因为稍不留神，就会丢分。
【备考提醒】
为了保证较高准确率，建议同学们做好以下几点：
1、保持正常的考试心态。笔者在教学中发现，越是容易的试题，同学们越是容易失分。为什么呢？因为在这种情况下，同学们极易产生麻痹思想，认为题目好做，就不引起高度重视，于是思维不发散、不周密。而命题人就是利用同学们的这一弱点，设计陷阱题。所以，无论试题难易与否，我们都要保持正常的考试心态。试题容易，不欣喜；试题难，不悲观。
2、根据前面讲到的方法，认认真真、细细心心做好事实细节题。
3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义，确定多义词或短语在文中的意思，确认文中的某个代词所指代的对象，或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子，切不可望文生义。
4、做好简单推理判断题。简单推理判断题要以表面文字为前提，以具体事实为依据进行推理，做出判断。这种推理方式比较直接，只要弄清事实，即可结合常识推断出合理的结论。
