题文
阅读理解 When you turn on the radio, you hear an advertisement. When you watch television, you hear andsee an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement.
If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost
everywhere.?
In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does
the money come from? From advertisements. Without advertisements, there would not be these private
businesses.?
Have you ever asked yourself what advertising is? Through the years, people have given different
answers to the question. For some time it was felt that advertising was a means of "keeping your name
before the public." And some people thought that advertising was "truth well told." Now more and more
people describe it in this way: Advertising is the paid, non-personal, and usually persuasive description of
goods, services and ideas by identified sponsors (明确的出资者) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and
hear over the various media. Second, advertising is non-personal. It is not face to face communication.
Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is
directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells
people to do something. All advertisements try to make people believe that the product, idea, or service
advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the
advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth,
advertising reaches us through traditional and nontraditional mass media. Included in the traditional
media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail,
matchbox covers, and billboards.?
1. The existence of the privately-owned mass media depends financially on _______.
A. the government
B. advertisements?
C. their owners' families
D. the audience
2. According to the passage, who are most probably paying for the advertisements?
A. Companies.
B. Organizations.
C. Individuals.
D. All of the above.?
3. Which of the following is considered nontraditional mass media?
A. Newspapers
B. Magazines
C. The mail
D. Films?
4. According to the passage, which of the following statements about the features of advertisements
is NOT true??
A. The sponsors are always mentioned in the advertisements.
B. Advertising is meant for large groups of people.?
C. Advertising tells people to do something directly or indirectly.?
D. Advertising must be honest and amusing.? 题型：未知难度：其他题型
答案
1-4: BDCD解析
该题暂无解析
考点
据考高分专家说，试题“阅读理解 When you t.....”主要考查你对 [日常生活类阅读 ]考点的理解。日常生活类阅读
日常生活类阅读的概念：
日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作，生活以及学习情况。做这一类题时，最主要的是要把握好人物的活动内容，时间和地点。
日常生活类阅读题答题技巧：
【题型说明】
该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小，追根溯源，探索各项风俗的历史渊源，内容有趣。命题也以送分题为主，如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松，试题做起来比较顺手，但绝不能掉以轻心。因为稍不留神，就会丢分。
【备考提醒】
为了保证较高准确率，建议同学们做好以下几点：
1、保持正常的考试心态。笔者在教学中发现，越是容易的试题，同学们越是容易失分。为什么呢？因为在这种情况下，同学们极易产生麻痹思想，认为题目好做，就不引起高度重视，于是思维不发散、不周密。而命题人就是利用同学们的这一弱点，设计陷阱题。所以，无论试题难易与否，我们都要保持正常的考试心态。试题容易，不欣喜；试题难，不悲观。
2、根据前面讲到的方法，认认真真、细细心心做好事实细节题。
3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义，确定多义词或短语在文中的意思，确认文中的某个代词所指代的对象，或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子，切不可望文生义。
4、做好简单推理判断题。简单推理判断题要以表面文字为前提，以具体事实为依据进行推理，做出判断。这种推理方式比较直接，只要弄清事实，即可结合常识推断出合理的结论。
