题文
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(品牌) of product on the shelf.
Coloring, for example, varies according to what the producers are trying to sell. Health foods are packaged(包装)in green, yellow or brown because we think of these as healthy colors. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote(推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius(天才)to sell it.”
小题1:Which of the following may trick a shopper into buying a product according to the text?A．The cost of its package.B．The price of the product.C．The color of its package.D．The brand name of the product.小题2: The underlined part “the colors turned the customers off”(in Para.3) means that the colors ____.A．attracted the customers stronglyB．had weak effects on the customersC．tricked the customers into shoppingD．caused the customers to lose interest小题3: Which of the following is the key to the success in product sales?A．The way to promote goods.B．The discovery of a genius.C．The team to produce a good product.D．The brand name used by successful producers.小题4:Which of the following would be the best title for this text?A．Choice of Good ProductsB．Disadvantages of ProductsC．Effect of Packaging on ShoppingD．Brand Name and Shopping Tricks 题型：未知难度：其他题型
答案
小题1:C
小题2:D
小题3:A
小题4:C
解析
小题1:本题考查考生对文中细节的理解程度。文中提出包装吸引购买者，而外观颜色则是包装的一大要素，因而选C。
小题2:本题考查考生根据上下文推测词组的能力。文中举例说明了一种镇痛药由于开始时颜色不佳令购买者毫无兴趣，改头换面后销量大增。
小题3:本题考查考生根据上下文理解文中语句的能力。文中从始至终认为销售商品成功的秘密在于促销手段，这一思想从肥皂商的言谈中可见一斑：“Any fool can make soap, but it takes a genius to sell it.”
小题4:本题考查考生对全文的概括总结能力。从全文来看，叙述对象是商品中的包装技巧对销售的影响和作用，因而选C。细节理解题。由第一段后部分可知。He built a new hospital in his old hometown in the Congo. 可知应选D。
考点
据考高分专家说，试题“Shopping is not as s.....”主要考查你对 [日常生活类阅读 ]考点的理解。日常生活类阅读
日常生活类阅读的概念：
日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作，生活以及学习情况。做这一类题时，最主要的是要把握好人物的活动内容，时间和地点。
日常生活类阅读题答题技巧：
【题型说明】
该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小，追根溯源，探索各项风俗的历史渊源，内容有趣。命题也以送分题为主，如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松，试题做起来比较顺手，但绝不能掉以轻心。因为稍不留神，就会丢分。
【备考提醒】
为了保证较高准确率，建议同学们做好以下几点：
1、保持正常的考试心态。笔者在教学中发现，越是容易的试题，同学们越是容易失分。为什么呢？因为在这种情况下，同学们极易产生麻痹思想，认为题目好做，就不引起高度重视，于是思维不发散、不周密。而命题人就是利用同学们的这一弱点，设计陷阱题。所以，无论试题难易与否，我们都要保持正常的考试心态。试题容易，不欣喜；试题难，不悲观。
2、根据前面讲到的方法，认认真真、细细心心做好事实细节题。
3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义，确定多义词或短语在文中的意思，确认文中的某个代词所指代的对象，或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子，切不可望文生义。
4、做好简单推理判断题。简单推理判断题要以表面文字为前提，以具体事实为依据进行推理，做出判断。这种推理方式比较直接，只要弄清事实，即可结合常识推断出合理的结论。
