题文
Do you know soon eleven biggest food and drink companies of the nations will adopt new rules to limit advertising to children under the age of 12, a move that restricts ads for products such as McDonald’s Happy Meals and the use of popular cartoon characters.The companies announced their new rules ahead of a Federal Trade Commission hearing on Wednesday that steps up pressure on the companies to help solve the growing child obesity problem through more responsible marketing. The self-given rules include promises by seven companies who will no longer use licensed characters, such as those made popular through movies or TV shows, to advertise online or in print media unless they’re promoting their healthier products. Four other companies said they do not advertise at all to children under 12.
“I think this is a very good step forward. It’s not the end of the journey but it’s a good way down the road,” said Margo Wootan, Nutrition Policy Director at the nonprofit Center for Science in the Public Interest.
Since the FTC first publicly raised the issue in 2005, many of the companies have started selling products with better nutrition in mind. The companies hope their self-regulation efforts — organized through the Council of Better Business Bureaus — will fend off any new and more strict federal regulation.
Parents are happy to see new rules that restrict the use of cartoon characters such as Shrek, Dora the Explorer and SpongeBob SquarePants. “It catches their eyes when you’re shopping,” said Josephine Thomas, a mother of three boys who lives in Manhattan. “As soon as they see a Shrek or Mickey Mouse, they automatically look at that and they don’t see what they really need. That’s one of the biggest problems when you go shopping.” That’s one reason the food companies have said they will now only use licensed characters to advertise their “better for you” products.
小题1:The reason why the food and drink companies will take action is that they want to___________A．promote sales across the countryB．limit advertising to children under the age of 12C．meet increasing demands from kidsD．adapt to the new federal regulations小题2:What can we learn from the text that the seven companies ____.A．may still use cartoon characters in advertisingB．are going to stop advertising to children under 12C．Would like to continue the cooperation with entertainment mediaD．will make food and drink specially for fat kids小题3:What of the following can best describe the underlined words “fend off”?A．prevent ... from happeningB．draw up or work outC．pay attention toD．give a warm welcome to小题4:What does Josephine Thomas advise in the last paragraph?A．kids spend too much on unhealthy foodB．parents are strict about their kids’ food choice C．“better for you” products are popular with kidsD．ads with cartoon characters mislead kids 题型：未知难度：其他题型
答案
小题1:B
小题2:A
小题3:A
小题4:D
解析
几家食品公司采取新的规则来限制自己少用广告来误导孩子。小题1:细节题。根据第一段第2行adopt new rules to limit advertising to children under the age of 12可知B正确。
小题2:推理题。根据第二段第三，四行The self-given rules include promises by seven companies who will no longer use licensed characters。可知他们将不再使用licensed characters。可知他们现在仍然在使用。
小题3:猜测词义题。根据上下文可知几家公司的自我约束的努力能够阻止新的联邦法规的的颁布。
小题5:推理题。根据最后一段的3,4行As soon as they see a Shrek or Mickey Mouse, they automatically look at that and they don’t see what they really need.可知这样的卡通人物让孩子不知道真正需要的东西，会误导孩子。
考点
据考高分专家说，试题“Do you know soon ele.....”主要考查你对 [日常生活类阅读 ]考点的理解。日常生活类阅读
日常生活类阅读的概念：
日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作，生活以及学习情况。做这一类题时，最主要的是要把握好人物的活动内容，时间和地点。
日常生活类阅读题答题技巧：
【题型说明】
该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小，追根溯源，探索各项风俗的历史渊源，内容有趣。命题也以送分题为主，如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松，试题做起来比较顺手，但绝不能掉以轻心。因为稍不留神，就会丢分。
【备考提醒】
为了保证较高准确率，建议同学们做好以下几点：
1、保持正常的考试心态。笔者在教学中发现，越是容易的试题，同学们越是容易失分。为什么呢？因为在这种情况下，同学们极易产生麻痹思想，认为题目好做，就不引起高度重视，于是思维不发散、不周密。而命题人就是利用同学们的这一弱点，设计陷阱题。所以，无论试题难易与否，我们都要保持正常的考试心态。试题容易，不欣喜；试题难，不悲观。
2、根据前面讲到的方法，认认真真、细细心心做好事实细节题。
3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义，确定多义词或短语在文中的意思，确认文中的某个代词所指代的对象，或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子，切不可望文生义。
4、做好简单推理判断题。简单推理判断题要以表面文字为前提，以具体事实为依据进行推理，做出判断。这种推理方式比较直接，只要弄清事实，即可结合常识推断出合理的结论。
