题文
Supermarket Morrisons today announced to launch an online shopping operation within two years in a move to catch up with its web-savvy rivals. The UK's fourth biggest supermarket said Morrisons.com would offer grocery and non-food products but would take time to build from zero.As part of its online development, Morrisons - the only one of the "Big Four" grocers to have a significant internet business - revealed it had invested £32 million in a 10% stake of a New York-based online grocer. The announcement came as Morrisons posted a 13% increase in underlying pre-tax profits of £869 million in the year to January 30.
Morrisons is implementing a growth strategy which is focused on expanding its e-commerce business and moving into the convenience store market. It has earmarked £3 billion in investment over the next three years. The supermarket floated the idea of launching its own website last year and today is the first firm commitment to realising that goal.
Last month, the company took its first major step to launching an online operation with the acquisition of internet retailer Kiddicare for £70 million. The company said this move, along with the 10% "strategic" stake in American online grocer FreshDirect announced today, would help it launch its own website in the future. FreshDirect was launched in 2002 and serves 600,000 customers in New York, New Jersey and Connecticut. The deal will see Morrisons chief executive Dalton Philips join the company's board.
Morrisons also revealed it would open three convenience stores, around 3,000 sq ft in size, in July under the name M Local. The shops will be located in Morrisons' heartland in the north of England, in neighbourhoods around the M62 motorway. The company said the convenience business was the second-fastest growing part of the market. Rival models include Tesco Metro and Sainsburys Local.
小题1:FreshDirect severs 600,000 customers in .A.ConnecticutB.New JerseyC.New YorkD.certain states小题2:Which would help Morrisons launch its own wesbsite in the future?A.Taking measures to beat its rivals as quickly as it couldB.Offering enough grocery and non-food products from zeroC.Building more convenience stores and market in the United StatesD.Launching an online operation with the acquisition of interest retailer小题3:Which of the following would be the best title of the passage?A.Morrisons Has Many Business RvialsB.Morrisons Will Launch an online OperationC.Morrisons Switches to Run online ShoppingD.Morrisons Wants to Establish Branches 题型:未知难度:其他题型
答案
小题1:D
小题2:D
小题3:B
解析
文章讲述的主要是Morrisons将要介入网购及其细节问题。小题1:细节题。根据第四段倒数2,3行serves 600,000 customers in New York, New Jersey and Connecticut.说明ABC三个州都是太的顾客的范围,故D正确。
小题2:D 细节题。根据第四段1,2行he company took its first major step to launching an online operation with the acquisition of internet retailer Kiddicare for £70 million以及第四行would help it launch its own website in the future.说明D的说法是正确的。
小题3:B 主旨大意题。根据文章主题段第一段说明文章讲述的主要是Morrisons将要介入网购。
考点
据考高分专家说,试题“Supermarket Morrison.....”主要考查你对 [日常生活类阅读 ]考点的理解。日常生活类阅读
日常生活类阅读的概念:
日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作,生活以及学习情况。做这一类题时,最主要的是要把握好人物的活动内容,时间和地点。
日常生活类阅读题答题技巧:
【题型说明】
该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小,追根溯源,探索各项风俗的历史渊源,内容有趣。命题也以送分题为主,如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松,试题做起来比较顺手,但绝不能掉以轻心。因为稍不留神,就会丢分。
【备考提醒】
为了保证较高准确率,建议同学们做好以下几点:
1、保持正常的考试心态。笔者在教学中发现,越是容易的试题,同学们越是容易失分。为什么呢?因为在这种情况下,同学们极易产生麻痹思想,认为题目好做,就不引起高度重视,于是思维不发散、不周密。而命题人就是利用同学们的这一弱点,设计陷阱题。所以,无论试题难易与否,我们都要保持正常的考试心态。试题容易,不欣喜;试题难,不悲观。
2、根据前面讲到的方法,认认真真、细细心心做好事实细节题。
3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义,确定多义词或短语在文中的意思,确认文中的某个代词所指代的对象,或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子,切不可望文生义。
4、做好简单推理判断题。简单推理判断题要以表面文字为前提,以具体事实为依据进行推理,做出判断。这种推理方式比较直接,只要弄清事实,即可结合常识推断出合理的结论。



