题文
online shoppers would rather receive an offer for a product or service than make their own offer 3 according to a study led by a Michigan State University scholar that has implications for the fast-growing e-commerce industry. The findings may come as a surprise given that shopping online is an anonymous(匿名的）process that seemingly can give consumers more confidence to drive a hard bargain,said Don Conlon ，Professor of Management in MSU’s Broad College of Business.But the study found that participants who made their own offers were less successful in sealing the deal and ，when they were successful? worried they overpaid Many shoppers found the process of researching an offer to be a hassle. “ Americans are very busy，and it’s less time-consuming to be the one receiving the offer rather than the one proposing the offer ” Conlon said. u People tend to be happier when they’re in the receiver role. ”
online spending in the United States is expected to jump 45 percent in the next four years， from $ 226 billion this year to $ 327 billion in 2017，according to Forrester Research Inc. Nevertheless, researches into this prosperous market remain largely focused on the strategies of companies, rather than those o£ shoppers. Conlon’s study is ，obviously, a rare exception.
Conlon got the idea for the study after considering the difference between two popular sites for hotels and airline flights, priceline.com, which takes bids, and hotwire.com ，which provides offers. Using these two models ，Conlon and his fellow researchers conducted a series of experiments with more than 850 people who were charged with booking a fictional hotel room and acquiring a fictional antique car. Not only did participants prefer to receive bids, Conlon said ，but they also secured more deals in that receiver role. Further ，when they had to make the bids ，they were left more mentally taxed and regretful.
From an industry perspective，putting customers in the receiver role may help fill more hotel rooms and airplane seats. “If you’re a business with a lot of products3 ” Conlon said，“you may want to be the one making the offers. ” However, when selling single items, such as an antique car， accepting bids may be a better option since that typically drives up the price, he said.
小题1:What can we learn from Para. 1?A．The result of the study gives customers more confidence.B．Scholars aren’t surprised at the findings of the study.C．online shoppers don’t bargain as much as expected.D．E-commerce industry drives more hard bargains.小题2:It can be concluded from Conlon’s experiments that______.A．online shopping is time-consumingB．given prices help promote online salesC．online businesses provide a lot of productsD．receiving offers makes online shoppers regretful小题3:The underlined word “taxed” in Para. 4 probably means______.A．burdenedB．numbedC．relievedD．challenged小题4:The passage is mainly about______.A．the big advantages of online shoppingB．the rapid development of online shoppingC．online shoppers’ preference for taking offersD．online companies strategies to improve service 题型：未知难度：其他题型
答案
小题1:C
小题2:B
小题3:A
小题4:C
解析
这篇文章讲的是网络购物者更喜欢接受价格。但研究人员指出：顾客给出价格可以帮助促进网络销售。
小题1:细节题：从第一段的句子：online shoppers would rather receive an offer for a product or service than make their own offer 3可知网上购物的人并不像预料的那样讨价还价。选C
小题2:推理题：从文章最后一段的句子：when selling single items, such as an antique car， accepting bids may be a better option since that typically drives up the price, he said.
可知顾客给出价格可以帮助促进网络销售。选B
小题3:猜词题：从并列的形容词：regretful可知这个单词是有负担的，选A
小题4:主旨题：从第一段的句子：online shoppers would rather receive an offer for a product or service than make their own offer 3 可知这篇文章讲的是网络购物者更喜欢接受价格。选C
点评：这篇文章讲的是网络购物者更喜欢接受价格。但研究人员指出：顾客给出价格可以帮助促进网络销售。要求考生在仔细审题和研读选项的基础之上，到文章中寻找对应的语群，合理推断，做出选择。
考点
据考高分专家说，试题“online shoppers woul.....”主要考查你对 [日常生活类阅读 ]考点的理解。日常生活类阅读
日常生活类阅读的概念：
日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作，生活以及学习情况。做这一类题时，最主要的是要把握好人物的活动内容，时间和地点。
日常生活类阅读题答题技巧：
【题型说明】
该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小，追根溯源，探索各项风俗的历史渊源，内容有趣。命题也以送分题为主，如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松，试题做起来比较顺手，但绝不能掉以轻心。因为稍不留神，就会丢分。
【备考提醒】
为了保证较高准确率，建议同学们做好以下几点：
1、保持正常的考试心态。笔者在教学中发现，越是容易的试题，同学们越是容易失分。为什么呢？因为在这种情况下，同学们极易产生麻痹思想，认为题目好做，就不引起高度重视，于是思维不发散、不周密。而命题人就是利用同学们的这一弱点，设计陷阱题。所以，无论试题难易与否，我们都要保持正常的考试心态。试题容易，不欣喜；试题难，不悲观。
2、根据前面讲到的方法，认认真真、细细心心做好事实细节题。
3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义，确定多义词或短语在文中的意思，确认文中的某个代词所指代的对象，或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子，切不可望文生义。
4、做好简单推理判断题。简单推理判断题要以表面文字为前提，以具体事实为依据进行推理，做出判断。这种推理方式比较直接，只要弄清事实，即可结合常识推断出合理的结论。
