题文
McDonald's is the world single biggest food provider with annual sales of around $12.4bn. And the company's symbol Ronald McDonald is now （or so the company claims） the world's most recognized person after Santa Claus.The first McDonald's restaurant was opened in San Bernardino, California, in 1948 by brothers Mac and Richard “Dick” McDonald. Mac ran the restaurant side; Dick was the marketing genius. He had already invented the drive-in laundry and had been the first person to use neon lights in advertising. Now he spotted the gap in the post-war, baby-boom market for cheap, family-orientated restaurants with simple menus, standardized food and efficient service.
After a slow start, business began to boom. By 1954, the brothers were joined by another entrepreneur, a kitchen equipment salesman called Ray A Kroc who owned the franchise to the Multimixer, milk shake maker used throughout the McDonald's chain. A year later, Kroc had bought the McDonald brothers' chain of 25 franchises for the equivalent of around $70m（￡44m）. Dick remained with the company until the Seventies, when he and Kroc fell out over Kroc's claim that the chain was his creation.
Today, an almost Stalinist cult of personality surrounds Kroc （who died in 1984） at McDonald's, while the brothers who gave the company its name have all but been written out of its history. But though Kroc did not found McDonald's, he was certainly responsible for the empire-building philosophy which led to its world domination. He ushered in such essential contributions to international cuisine as the Big Mac （1968） and the Egg McMuffin （1973）; and helped launch Ronald McDonald —— “in any language he means fun” —— on to television in 1963.
Every three hours, a new McDonald's franchise opens somewhere in the world; it can be found in more than 100 countries including India （vegetarian-only to avoid offending the non-beef-eating populace） and Israel （non kosher, despite fierce local objection）. McDonald's chain embodied the thrusting, can-do spirit of Fifties America with staff mottoes such as “If you've got time to lean, you've got time to clean.”
小题1:McDonald's was founded _____.A．by a kitchen equipment salesmanB．in CaliforniaC．by a marketing genius called Dick McDonaldD．after the first World War小题2:What do we know about McDonald's brothers?A．They were not McDonald's founders although they named the restaurant.B．Their business was still in depression after several years.C．They had clear job separation on business.D．They sold their restaurant to a salesman in 1954.小题3:Which is not Kroc's contribution to McDonald's ?A．He launched the restaurant image Ronald McDonald on to television.B．Under his lead, international cuisine as the Big Mac and the Egg McMuffin earned worldwide fameC．He spotted the gap in postwar market for cheap, family-orientated restaurants.D．He built McDonald's empire with a philosophy which led to its world domination.小题4:Which statement is true according to the passage?A．The single biggest food provider was however, not named after its founderB．The international cuisine as the Big Mac, a beef hamburger, is provided every chain restaurant in the world.C．Employees in McDonald's have no time to lean.D．The symbol Ronald McDonald, means fun in any language, is said to the world most recognized person after Santa Claus. 题型：未知难度：其他题型
答案
小题1:B
小题2:C
小题3:C
小题4:D
解析
麦当劳是世界上单一的最大的食物供应商。世界上第一个麦当劳餐厅开张于1948年在加利福尼亚的San Bernardino，由麦当劳俩兄弟一手创办。经过缓慢的起步，生意开始兴隆起来。1954年，Kroc加入并联手把麦当劳连锁店开到世界各地，为世人所熟知。现在每三个小时在世界上的某一个地方就有一个麦当劳连锁店开张。
小题1:细节理解题。根据第二段的The first McDonald’s restaurant was opened in San Bernardino, California, in 1948 by brothers Mac and Richard “Dick” McDonald.（第一个麦当劳餐厅开张于1948年在加利福尼亚的San Bernardino，由麦当劳俩兄弟一手创办。）排除其他选项，选择B。
小题2:细节理解题。根据第二段的Mac ran the restaurant side; Dick was the marketing genius. （Mac经营着路边的餐馆；Dick则是销售天才。），我们了解到：兄弟俩各有分工。故选C。
小题3:细节理解题。根据第二段最后的Now he （指Dick） spotted the gap in the post-war, baby-boom market for cheap, family-orientated restaurants with simple menus, standardized food and efficient service. （Dick发现了战后刚刚繁荣的便宜的、家庭经营的饭店，简单的菜单、标准的食物和高效的服务。）故选C。
小题4:推断判断题。根据第一段的And the company’s symbol Ronald McDonald is now (or so the company claims) the world’s most recognized person after Santa Claus.(公司的标志Ronald McDonald现在是或者公司自称是当今世界上继圣诞老人之后最容易被认出的人。)和倒数第二段in any language he means fun（无论任何语言，他都是好玩的意思。）” 选择答案D。
考点
据考高分专家说，试题“McDonald's is the wo.....”主要考查你对 [日常生活类阅读 ]考点的理解。日常生活类阅读
日常生活类阅读的概念：
日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作，生活以及学习情况。做这一类题时，最主要的是要把握好人物的活动内容，时间和地点。
日常生活类阅读题答题技巧：
【题型说明】
该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小，追根溯源，探索各项风俗的历史渊源，内容有趣。命题也以送分题为主，如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松，试题做起来比较顺手，但绝不能掉以轻心。因为稍不留神，就会丢分。
【备考提醒】
为了保证较高准确率，建议同学们做好以下几点：
1、保持正常的考试心态。笔者在教学中发现，越是容易的试题，同学们越是容易失分。为什么呢？因为在这种情况下，同学们极易产生麻痹思想，认为题目好做，就不引起高度重视，于是思维不发散、不周密。而命题人就是利用同学们的这一弱点，设计陷阱题。所以，无论试题难易与否，我们都要保持正常的考试心态。试题容易，不欣喜；试题难，不悲观。
2、根据前面讲到的方法，认认真真、细细心心做好事实细节题。
3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义，确定多义词或短语在文中的意思，确认文中的某个代词所指代的对象，或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子，切不可望文生义。
4、做好简单推理判断题。简单推理判断题要以表面文字为前提，以具体事实为依据进行推理，做出判断。这种推理方式比较直接，只要弄清事实，即可结合常识推断出合理的结论。
