题文
Sometimes ideas do not appear when you are concentrating your attention and mysteriously appear when you are not. Modern science recognizes this as a result of incubating (酝酿) the problem in your subconscious (潜意识) yet can't account for why it occurs.When you quit thinking about a subject and decide to forget it, your subconscious mind doesn't quit working. Your thoughts keep making associations. This is why you're experienced suddenly remembering names, getting solutions to problems you've forgotten about, and ideas out of the blue when you're relaxing and not thinking about any particular thing.
You may try solving a problem with your subconscious mind by writing a letter to it. The letter should read just like a letter you would send to a real person. Seal the letter and put it away.
Let go of the problem. Don't work on it. Forget it. Do something else. This is the incubation stage when much of what goes on occurs outside your focused awareness, in your unconscious. Open the letter in two days. The answer might magically pop into your mind.
An advertising agency was under pressure to come up with a marketing campaign to introduce new television shows. Bob, the creative director, wrote the following letter which he addressed to his subconscious mind. He called his subconscious mind "Secret Expert".
Secret Expert,
I need to come up with a new marketing program to introduce a new season of TV shows. I'm interested in coming up with some kind of campaign that will capture the audience's attention more than one time. Is there something people need that we can advertise on? What kind of products, foods and services should we investigate? I need a fresh approach to advertising. Your mission is to give me a new idea on how to advertise TV shows.
Thanks, Bob
Bob mailed the letter to himself and when he read what he had written, he got his brainstorm, which was to advertise on "eggs". Somehow an association between "foods", "need", and "fresh" approach" inspired the thought of using "fresh eggs to advertise". He arranged to place laser imprints of the slogans for the TV shows on eggs —some thirty million.
The consumers look at a single egg at least a few times, when they buy the eggs at the store, when they transfer them to the refrigerator, and when they crack them open. It's unlike any other ad medium in the world, because you're looking at it while you're using it.
小题1:You remember names when you're not thinking about them because your subconscious mind ____.A．is still workingB．is full of names C．stops workingD．improves your memory小题2:Which of the following was included in Bob's letter to his subconscious mind?A．How the solution could be found.B．When he would need its help.C．What product could be advertisedD．What he wanted it to do小题3:During the incubation stage, your focused awareness _____.A．waits for an answerB．controls your thoughtsC．doesn't workD．helps your unconscious小题4: In what way did the ad on eggs help?A．It helped Bob to get a brainstormB．It made the TV shows known to people repeatedly.C．It greatly increased the sales of eggs.D．It made sure consumers could get fresh eggs.小题5:Which of the following can be the best title for the passage?A．Difference between Subconscious and AwarenessB．A fresh Approach to AdvertisingC．Communicating with Your Subconscious MindD．Solving problems with your Subconscious Mind 题型：未知难度：其他题型
答案
小题1:A
小题2:D
小题3:C
小题4:B
小题5:D
解析
文章介绍了我们往往在不思考问题的时候，潜意识还在工作，因为我们可以利用潜意识解决问题，作者用鲍勃的例子，告诉读者可以给自己的潜意识写信解决自己的难题。
小题1:细节题：从第二段的句子：When you quit thinking about a subject and decide to forget it, your subconscious mind doesn't quit working. Your thoughts keep making associations. This is why you're experienced suddenly remembering names, 可知你突然想起了名字是因为你的潜意识还在工作，选A
小题2:细节题：从Bob的信中的句子：Your mission is to give me a new idea on how to advertise TV shows.可知他想知道怎么做到这件事，选D
小题3:细节题：从第四段的句子：This is the incubation stage when much of what goes on occurs outside your focused awareness, in your unconscious. 可知the incubation stage 是指有意识的思维停止工作的阶段，选C
小题4:细节题：从最后一段的句子：The consumers look at a single egg at least a few times, when they buy the eggs at the store, when they transfer them to the refrigerator, and when they crack them open. 可知人们在重复使用鸡蛋的时候可以看见广告，选B
小题5:标题确定题：从全文和第三段的句子：You may try solving a problem with your subconscious mind 可知这篇文章是让读者用自己的潜意识解决问题，选D
考点
据考高分专家说，试题“Sometimes ideas do n.....”主要考查你对 [日常生活类阅读 ]考点的理解。日常生活类阅读
日常生活类阅读的概念：
日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作，生活以及学习情况。做这一类题时，最主要的是要把握好人物的活动内容，时间和地点。
日常生活类阅读题答题技巧：
【题型说明】
该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小，追根溯源，探索各项风俗的历史渊源，内容有趣。命题也以送分题为主，如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松，试题做起来比较顺手，但绝不能掉以轻心。因为稍不留神，就会丢分。
【备考提醒】
为了保证较高准确率，建议同学们做好以下几点：
1、保持正常的考试心态。笔者在教学中发现，越是容易的试题，同学们越是容易失分。为什么呢？因为在这种情况下，同学们极易产生麻痹思想，认为题目好做，就不引起高度重视，于是思维不发散、不周密。而命题人就是利用同学们的这一弱点，设计陷阱题。所以，无论试题难易与否，我们都要保持正常的考试心态。试题容易，不欣喜；试题难，不悲观。
2、根据前面讲到的方法，认认真真、细细心心做好事实细节题。
3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义，确定多义词或短语在文中的意思，确认文中的某个代词所指代的对象，或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子，切不可望文生义。
4、做好简单推理判断题。简单推理判断题要以表面文字为前提，以具体事实为依据进行推理，做出判断。这种推理方式比较直接，只要弄清事实，即可结合常识推断出合理的结论。
