题文
When you think of the different types of advertising, several come to your mind. There are the traditional means to advertise: newspapers, magazines, radio, television commercials, billboards, and even taxicabs. Yet there are other types of advertising, such as aerial advertising, which is very different in many aspects.
Radio advertising is aimed at the local customers. The downside of using radio is that the customer needs to have the station tuned in. Placement of ads on the radio is another consideration since listening time is important to the ad being heard at the best time. The upside of using radio is that the audience does tend to remember jingles（收音机广告中的歌曲）that are easy to remember.
Magazine and newspaper advertising is directed to the subscribers（订阅人）. The subscriptions limit the availability to non-subscribers. The concept of being able to read information online is slowly changing the subscriptions to this advertising market. Limitations of circulation of magazines and newspapers mean fewer people viewing the advertisements.
Television commercial advertising is channeled to the viewers. Limitations of viewers based on the available channel selections lower the exposure audience. With the availability of satellite to consumers, locating the client base for advertisement can easily be lost or overlooked.
Billboard advertising focuses on the area of the billboard. Limitations of outside regions viewing the information are high. Getting the attention of the passers-by to view the information is also a subject to be considered.
Aerial banner advertising focuses on vast population of various regions. based upon the region, the exposure is limitless. Grabbing or gaining the public’s attention is based on simple human nature to look up at the airplane that is flying overhead. People typically look up when a plane flies overhead. To have a banner with an advertisement adds more curiosity and response.
People tend to remember aerial advertising at a high rate. They also tend to communicate to others about the advertisement by sharing the information by word of mouth. This word of mouth is absolutely free but is of important benefit to aerial advertising. Aerial advertising can be done throughout the entire year, but the warmer months are preferred. Aerial advertising has certain restrictions. Yet these restrictions are fewer than the other means of advertising.
59．The underlined word“downside”in the second paragraph can be replaced by ________.
A．strength B．weakness C．purpose D．instruction
60．Which of the following is the author probably in favor of?
A．Radio advertising. B．Television advertising.
C．Aerial advertising. D．Billboard advertising
61．The first paragraph is used as a（n） _________.
A．explanation B．introduction C．account D．start
62．What does the passage mainly tell us?
A．Different advantages of advertising. B．Advantages overpass weakness.
C．Various weaknesses of advertising. D．Different types of advertising. 题型：未知难度：其他题型
答案
小题1:B
小题2:C
小题3:B
小题4:D
解析
考点
据考高分专家说，试题“When you think of th.....”主要考查你对 [人生感悟类阅读 ]考点的理解。人生感悟类阅读
人生感悟类阅读的概念：
生活感悟类的文章就是指能给人心灵以启迪，使人从中受到教育的文章。这类文章的体裁可以是记叙文，如生活中一些感人故事或情感故事，有点类似心灵鸡汤一样的短文。
生活感悟类阅读解题指导：
一、文章特点：
生活感悟类的文章就是指能给人心灵以启迪，使人从中受到教育的文章。这类文章的体裁可以是记叙文，如生活中一些感人故事或情感故事，有点类似心灵鸡汤一样的短文。有时故事的结尾会有一句“点睛之笔”，点出全文的中心思想，就像《伊索寓言》里的寓言一样。还可能是夹叙夹议的哲理散文或生活随笔。散文随笔通常会阐述一种朴素易懂，耳熟能详的人生道理或宝贵品质。文章的结构和议论文类似，一般是总分总或总分结构。每段首句或尾句为主题句（论点），其它句子围绕主题展开论述（论据），论证方法多种多样，或举例，或引用名言，或正反对照等。
二、解题技巧：
针对生活感悟类文章的特点，做这类文章的完形填空时，要特别注意以下几点：
1、重点理解全文的首句。如果是记叙文，找出when，where，who，what等基本要素。如果是散文随笔，充分理解文章的中心句—全文的主题。
2、阅读全文的结尾段或结尾句，有助于理解文章所阐述或蕴含的哲理、感悟或忠告等。
3、调动自己的背景知识和情感。这类文章不会讲大道理也不会涉及到一些很专业的知识技术领域，而是谈一些小事和简单的道理，所以如果读者能和作者产生感情上的共鸣，读者会更好地把握作者的意图态度，从而提高做题的准确度。因此，考生在平时要做一个有心人，即用心去感悟生活中发生的小事，思考人生的一些基本道理，多阅读一些短小精悍的美文，多写写自己的心情故事和对生活学习的感悟。只有平时多用心，做题时才能调动自己的背景知识和情感。
