题文
“Image is everything．” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough．If there is no substance（事实） behind the image, the product, service or person will fail eventually．First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal （丑闻） showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm．
Similarly, personal advisers can build up a public image for politicians and movie stars．Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons．But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close．
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person．But image is only half of the equation．What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success．
小题1:The downfall of the Arthur Andersen accounting firm is due to ________．A．its dishonesty in businessB．its previous images C．its bad managementD．its poor service小题2:Why did some famous people fall from grace?A．Their images were not well built upB．They failed to live up to their images．C．They felt much pressure from the publicD．They paid little attention to fame and fortune．小题3:The structure of the passage is ________．
A: Argument P: Point C: Conclusion
小题4:The author tries to argue that _________．A．image creates everythingB．image is the key to successC．truth is unlikely ever to be equaledD．truth and image are equally important 题型：未知难度：其他题型
答案
小题1:A
小题2:B
小题3:A
小题4:D
解析
小题1:A 推理题。根据第二段倒数3,4行．But the recent scandal （丑闻） showed that behind that image, it cheated in business practices．说明这个公司的问题在于他们不诚实的欺诈行为，故A正确。
小题2:B 推理题。根据第三段4,5,6行But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune说明这些人与第二段中描述的公司一样，如果不能符合人们的期待，也会失败。故B正确。
小题3:A 篇章结构题。文章第一段提出问题，2,3两段方便从两个方面展开，最后一段总结。是一个总分总的结构，故A正确。
小题4:D 主旨大意题。根据文章最后一段最后三 行But image is only half of the equation．What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success．说明image与truth同等重要。故D正确。
点评：文章谈及了一场讨论image与truth那个更重要。以推理题的考查为主，不能以自己的观点代替作者的观点，推理的根据来自于上下文，最主要的方法是根据词义关系推断具体细节。
考点
据考高分专家说，试题““Image is everything.....”主要考查你对 [人生感悟类阅读 ]考点的理解。人生感悟类阅读
人生感悟类阅读的概念：
生活感悟类的文章就是指能给人心灵以启迪，使人从中受到教育的文章。这类文章的体裁可以是记叙文，如生活中一些感人故事或情感故事，有点类似心灵鸡汤一样的短文。
生活感悟类阅读解题指导：
一、文章特点：
生活感悟类的文章就是指能给人心灵以启迪，使人从中受到教育的文章。这类文章的体裁可以是记叙文，如生活中一些感人故事或情感故事，有点类似心灵鸡汤一样的短文。有时故事的结尾会有一句“点睛之笔”，点出全文的中心思想，就像《伊索寓言》里的寓言一样。还可能是夹叙夹议的哲理散文或生活随笔。散文随笔通常会阐述一种朴素易懂，耳熟能详的人生道理或宝贵品质。文章的结构和议论文类似，一般是总分总或总分结构。每段首句或尾句为主题句（论点），其它句子围绕主题展开论述（论据），论证方法多种多样，或举例，或引用名言，或正反对照等。
二、解题技巧：
针对生活感悟类文章的特点，做这类文章的完形填空时，要特别注意以下几点：
1、重点理解全文的首句。如果是记叙文，找出when，where，who，what等基本要素。如果是散文随笔，充分理解文章的中心句—全文的主题。
2、阅读全文的结尾段或结尾句，有助于理解文章所阐述或蕴含的哲理、感悟或忠告等。
3、调动自己的背景知识和情感。这类文章不会讲大道理也不会涉及到一些很专业的知识技术领域，而是谈一些小事和简单的道理，所以如果读者能和作者产生感情上的共鸣，读者会更好地把握作者的意图态度，从而提高做题的准确度。因此，考生在平时要做一个有心人，即用心去感悟生活中发生的小事，思考人生的一些基本道理，多阅读一些短小精悍的美文，多写写自己的心情故事和对生活学习的感悟。只有平时多用心，做题时才能调动自己的背景知识和情感。
