题文
阅读理解 I was reading these intriguing stories behind a group of great logos in the world. Personally Nike is myfavorite one-it's so simple. And I liked the stories behind them, which made me forget all other things.
McDonald's, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my very
favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This
logo represents the wing in the famous statue of the Greek goddess. Nike's logo was designed by
Carolyn Davidson in 1971 for $35, and was registered as a trademark in 1995.
McDonald's
The logo was designed in 1962 by Jim Schindler to resemble the archshaped signs on the side
of the company's then walkup hamburger stand. Later on, the two golden arches were combined
together to form the M. The McDonald's name was added to the logo in 1968.
Apple
There are different stories behind Apple's logo. The first logo was a reference to the religious
story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year
later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir
Isaac Newton sitting under an apple tree. This logo didn't stay long. One year later it was replaced
almost immediately by graphic designer Rob Janoff's "rainbow apple", a rainbowcolored silhouette(轮廓)
of an apple with a bite taken out of it. And then the rainbowcolored apple was replaced by the
onecolored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a
simple description of a threepointed star that represents its rule of the land, the sea and the air. The
company was founded by Gottlieb Daimler and Wilhelm Maybach. Marcedes is the name of Maybach's
elder daughter, while Benz came as a result of a combination with Benz, Cie. and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents
mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo
was used for the first time in 1967.
1. What does the author think of the stories of the great logos?
A. They are boring.
B. They are out of date.
C. They are attractive.
D. They are practical.
2. What does Nike's logo stand for?
A. The goddess of victory.
B. The source of inspiration for soldiers.
C. The statue of the Greek goddess.
D. The wing of the Greek goddess.
3. We can learn that Apple's present logo is ________.
A. the religious story of Adam and Eve
B. a bitten apple with only one color
C. Newton's sitting under an apple tree
D. the rainbowcolored bitten apple
4. Which of the following time orders describes the births of the great logos?
A. Mercedes Benz-McDonald's-Nike-Apple
B. Nike-McDonald's-Apple-Mercedes Benz
C. McDonald's-Apple-Nike-Mercedes Benz
D. Nike-Mercedes Benz-McDonald's-Apple 题型：未知难度：其他题型
答案
1-4: C D B A解析
该题暂无解析
考点
据考高分专家说，试题“阅读理解 I was read.....”主要考查你对 [历史文化类阅读 ]考点的理解。历史文化类阅读
什么是历史文化类阅读：
本类题型常用的方式是夹叙夹议。叙述的目的是为了议，所以要把握其议才是主要方面。阅读这类文章，先弄清其引入的话题，再弄清里面人物对其不同的看法，然后理解作者本身对话题的观点看法或思考。
历史文化类阅读技巧：
【题型说明】历史文化类阅读理解文章属高考常选材料之一。这类文章常涉及历史、文化、法制、宗教等方面的文学艺术、发明创造、文化遗产保护、宗教与文化、风俗与习惯、道德与法制、中外文学名著节选、等等。这类材料的命题点往往落在主旨大意题、事实细节题上。
【答题方法】在做这类阅读理解题时，我们应注意以下几个方面：
1、采用先题后文：先读题目，再带着问题读文章。这类阅读理解文章相对来说事实细节题稍多一点，如果带着问题读文章，有利于我们抓细节。
2、先做细节题。因为做完了局部性的事实细节题后，自然会加深我们对文章的理解，这样更有利于做主旨大意题。
3、重点敲定主旨题。主旨大意题提问的形式主要有两大类：一类是Main idea型；一类是Topic或Title型。
在解答这类试题时应注意以下几点：
a．读首句抓大意。
文化教育类阅读理解文章多采用说明文、议论文体裁，而这类文章大都采用文章段落的中心，即主题句在文章开头。因此，要寻找这类文章的主旨大意就需要研究文章的首句。
b．读尾句抓大意。
有时这类文章的主题句安排在文章的结尾，作为对全篇的总结。
c．读首段抓大意。
有些文章或段落的开头和结尾部分都有主题句。这种结构是为了突出主题思想而使用两次点题的写作方法。这两个主题句在句子结构和用词上有所不同，而且在内容上前句和后句也不重复。
d．从段落中抓大意。
有些文章或段落的主题句在文章中，这种文章或段落往往以一句话或几句话引出要表达的主题，在主题句出现后，再举例子陈述细节或继续论证。
e．归纳要点抓大意。
有些文章或段落无明显的主题句，只是暗示性地体现主题。这就要求同学们在阅读过程中根据文中所叙述的事实或线索来概括总结主旨大意。
