题文
Cloze test. Everyone in business has been told that success is all about attracting and retaining (留住) customers. Itsounds simple and achievable. But, 1 , words of wisdom are soon forgotten. once companies have attracted
customers they often 2 the second half of the story. In the excitement of beating off the competition,
negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They
forget what they regard as the boring side of business- 3 that the customer remains a customer.
4 to concentrate on retaining as well as attracting customers costs business huge amounts of money
annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers
every years. In constantly changing 5 , this is not surprising. What is surprising is the fact that few companies
have any idea how many customers they have lost.
only now are organizations beginning to wake up to those lost opportunities and calculate the 6 implications.
Cutting down the number of customers a company loses can make a big 7 in its performance. Research in
the US found that a five per cent decrease in the number of defecting (流失的) customers led to 8 increases
of between 25 and 85 per cent.
In the US, Domino's Pizza estimates that a regular customer is worth more than $5,000 over ten years. A
customer who receives a poor quality product or service on their first visit and 9 never returns, is losing the
company thousands of dollars in 10 profits (more if you consider how many people they are likely to tell about
their bad experience).
The logic behind cultivating customer 11 is impossible to deny. "In practice most companies' marketing
effort is focused on getting customers, with little attention paid to 12 them", says Adrian Payne of Cornfield
University School of Management. "Research suggests that there is a close relationship between retaining
customers and making profits." 13 customers tend to buy more, are predictable and usually cost less to service
than new customers. Furthermore, they tend to be less price 14 , and may provide free word-of-mouth
advertising. Retaining customers also makes it 15 for competitors to enter a market or increase their share of
a market. ( )1. A. in particular
( )2. A. emphasize
( )3. A. denying
( )4. A. Moving
( )5. A. markets
( )6. A. culture
( )7. A. promise
( )8. A. cost
( )9. A. as a result
( )10. A. huge
( )11. A. beliefs
( )12. A. altering
( )13. A. Assumed
( )14. A. agreeable
( )15. A. unfair B. in reality
B. doubt
B. ensuring
B. Hoping
B. tastes
B. social
B. plan
B. opportunity
B. on the whole
B. potential
B. loyalty
B. understanding
B. Respected
B. flexible
B. difficult C. at least
C. overlook
C. arguing
C. Starting
C. prices
C. financial
C. mistake
C. profit
C. in conclusion
C. extra
C. habits
C. keeping
C. Established
C. friendly
C. essential D. first of all
D. believe
D. proving
D. Failing
D. expenses
D. economical
D. difference
D. budget
D. on the contrary
D. reasonable
D. interest
D. attracting
D. Unexpected
D. sensitive
D. convenient 题型：未知 难度：其他题型
答案
1-5. BCBDA 6-10. CDCAB 11-15. BCCDB解析
该题暂无解析
考点
据考高分专家说，试题“Cloze test......”主要考查你对 [政治经济类阅读 ]考点的理解。政治经济类阅读
政治经济类文章的概念：
要做好这类阅读，平时就要注意了解国内外发生的政治经济大事，掌握一定背景知识，对这类文章的叙述特点及内容安排有一定了解，还要扩展这方面的词汇。阅读这类文章，要抓住文章的核心，即文章整体和各段主要在说什么，也要注意段落之间的逻辑关系。
如何备考政治经济类阅读理解题：
【题型说明】政治经济类阅读文章是高考常选材料之一。该类文章时代气息浓郁，语言鲜活，但熟字新义词、超纲词及专业词语多，长句、难句多。政治类文章大多数是同学们感性趣的内容，读起来倒有似曾相识的感觉，经济类文章读起来就像是雾里看花，文章看完，一头雾水。再加之这类文章的命题侧重于词义猜测、推理判断和文章主旨，同学们对这类题材是望而生畏。
【备考策略】建立心理优势。针对不同体裁的文章，我们要采取相应的阅读方法和技巧。政治类文章多采用记叙文形式，我们可采取“顺读法”，以便抓关键语句，领会文章主旨；而经济类文章则多采用说明文形式，我们则可以采取“逆读法”，先读试题，再从文章中查找有用信息。若遇到的确难读的材料。千万不用着急，因为你觉得难，其他人也一定是同感。在高考前，我们就要有这种心理准备，高考试卷肯定有一、两篇难以阅读的材料。不过，我们平时可以有意识地从报刊杂志上找一些较难的阅读材料来阅读，以培养自己迎难而上的心理素质。
【答题方法】
1、寻找主干：
根据英语中五种基本句型结构，把句子中的主语、谓语、宾语、表语等主要成分找出来，其他成分如定语、状语、补语等则易于理解。找到了句子主干，句子的意思至少明白了一半。
2、剔除从句：
在一个长句中可能会出现若干个从句，在理解时，如果把各个从句剔除出来单独理解，然后把大意拼凑起来，整个长句的意思就会明白六、七分。
3、辨别分句：
一个长句如果是由几个并列、转折、递进、对比关系的分句组成，句中往往有表示这些分句关系的连接词，只要能弄清楚分句和分句之间的逻辑关系，再把各层分句的意思加以连贯，整个长句的句意基本上能跃然脑中。
4、寻找关键词：
如果一个句子看完，一点句意的感觉也没有，下下策就是抓住句中的关键词，通过关键词大体弄懂这个长句的意思。
