题文
Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions.』① To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.
The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences are still far from converging.
The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.
Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.
8. According to the passage, which of the following is true?
A. All international managers can learn culture.
B. Business diversity is not necessary.
C. Views differ on how to treat culture in business world.
Ｄ. Most people do not know foreign culture well.
9. According to the author, the model of Pepsi .
Ａ. is in line with the theories of the school advocating the business is business the world around
Ｂ. is different from the model of McDonald’s
Ｃ. shows the reverse of globalization
Ｄ. has converged cultural differences
10. The two schools of thought .
Ａ. both propose that companies should tailor business approaches to individual cultures
Ｂ. both advocate that different policies be set up in different countries
Ｃ. admit the existence of cultural diversity in business world
Ｄ. Both Ａ and Ｂ
11. This article is supposed to be most useful for those .
A. who are interested in researching the topic of cultural diversity
B. who have connections to more than one type of culture
C. who want to travel abroad
D. who want to run business on International Scale
12. According to Fortune, successful international companies .
Ａ. earn 20 percent or more of their revenue overseas
Ｂ. all have the quality of patience
Ｃ. will follow the overseas local cultures
Ｄ. adopt the policy of internationalization 题型：未知 难度：其他题型
答案
8---12 CACDB
解析
本文主要讲述文化背景对商业运作的影响，文中列举了商界中存在的对于文化多样性的两种观点。8. C 推断题。意为“对在商业中怎样对待文化有着不同意见”。文化在商业中是一个很具挑战性的因素。不同的国家与地区可能会有不同的文化体系。在商业中，应该怎样对待不同的文化，商业界存在着不同的看法。
9. Ａ 细节题。意为“……与同意世界商业一体化的派别的主张是一致的”。 Pepsi采纳的是国际化的商业风格，这与那些主张国际化的派别的意见是相一致的。
10. C 推断题。意为“承认商业世界中文化的多元性”。两个派别都承认商业世界中文化的多元性。他们的不同在于，应该对待不同的文化，应该搞国际化还是对不同的文化采取不同的策略。
11. D 主旨题。由文中的例子可以知道，作者主要关心的并不是研究多种文化形态，而是文化背景对商业运作的影响。所以D是正确答案。
12.Ｂ 细节题。意为“都具有耐心这一素质”。并非所有成功的国际公司的海外收入都占总收入的20%或以上。它们也不一定全都接纳海外的当地文化，或是采纳国际化策略。
考点
据考高分专家说，试题“Culture is one of th.....”主要考查你对 [政治经济类阅读 ]考点的理解。政治经济类阅读
政治经济类文章的概念：
要做好这类阅读，平时就要注意了解国内外发生的政治经济大事，掌握一定背景知识，对这类文章的叙述特点及内容安排有一定了解，还要扩展这方面的词汇。阅读这类文章，要抓住文章的核心，即文章整体和各段主要在说什么，也要注意段落之间的逻辑关系。
如何备考政治经济类阅读理解题：
【题型说明】政治经济类阅读文章是高考常选材料之一。该类文章时代气息浓郁，语言鲜活，但熟字新义词、超纲词及专业词语多，长句、难句多。政治类文章大多数是同学们感性趣的内容，读起来倒有似曾相识的感觉，经济类文章读起来就像是雾里看花，文章看完，一头雾水。再加之这类文章的命题侧重于词义猜测、推理判断和文章主旨，同学们对这类题材是望而生畏。
【备考策略】建立心理优势。针对不同体裁的文章，我们要采取相应的阅读方法和技巧。政治类文章多采用记叙文形式，我们可采取“顺读法”，以便抓关键语句，领会文章主旨；而经济类文章则多采用说明文形式，我们则可以采取“逆读法”，先读试题，再从文章中查找有用信息。若遇到的确难读的材料。千万不用着急，因为你觉得难，其他人也一定是同感。在高考前，我们就要有这种心理准备，高考试卷肯定有一、两篇难以阅读的材料。不过，我们平时可以有意识地从报刊杂志上找一些较难的阅读材料来阅读，以培养自己迎难而上的心理素质。
【答题方法】
1、寻找主干：
根据英语中五种基本句型结构，把句子中的主语、谓语、宾语、表语等主要成分找出来，其他成分如定语、状语、补语等则易于理解。找到了句子主干，句子的意思至少明白了一半。
2、剔除从句：
在一个长句中可能会出现若干个从句，在理解时，如果把各个从句剔除出来单独理解，然后把大意拼凑起来，整个长句的意思就会明白六、七分。
3、辨别分句：
一个长句如果是由几个并列、转折、递进、对比关系的分句组成，句中往往有表示这些分句关系的连接词，只要能弄清楚分句和分句之间的逻辑关系，再把各层分句的意思加以连贯，整个长句的句意基本上能跃然脑中。
4、寻找关键词：
如果一个句子看完，一点句意的感觉也没有，下下策就是抓住句中的关键词，通过关键词大体弄懂这个长句的意思。
